When I look to the future, my big ambition is to make an impact in the tennis industry, ideally through sports marketing. Sport brings people together, and I want to be part of that. For now, I’m taking it step by step, but that’s the dream.
For me, the idea of ‘Progress with Purpose’ is about shaping the future of marketing. I’m finishing my MBA now, and I’d love to educate marketers on how to use AI effectively. People fear AI will replace them, but I believe the key is learning to work with it. In the age of technology, creativity and authenticity will be the most valuable skills. I want to help people embrace that.