Semester 1

Compulsory modules

Creative Production

The aims of this module are to:

  • Support the development of core digital competencies for the creative production of visual outputs.
  • Introduce core industry standard digital production skills.

Graphic Design Context

The aims of this module are to:

  • introduce core ideas and concepts of graphic design practice within a critical, historical and theoretical context
  • establish creative design processes that emphasise research, iterative development, experimentation and criticality
  • provide an opportunity for establishing a learning community through collaborative working and formative peer feedback.

Type and Language

The aims of the module are to:

  • Provide a practical, critical, historical and theoretical introduction to typography and writing systems.
  • Equip students with the basic skills and understanding required to produce typographic outcomes.

Visual Thinking

The aims of the module are to:

  • Introduce a variety of applied visual methods and processes for undertaking creative enquiries.
  • Develop technical knowledge and confidence across digital and analogue image-making techniques.

Semester 2

Compulsory modules

Writing for Practice

The aims of this module are to:

  • Provide students with the opportunity to develop knowledge and understanding of how writing is used to frame art and design practices across diverse applications.
  • Develop skills in academic writing and argumentation.
  • Deepen understanding of the relationship between studio activity and scholarship.

Visual Practices

The aims of this module are to:

  • Develop a practical understanding of applied image-making methods and procedures
  • Enable students to visually articulate concepts, information and values across a variety of contexts and in a breadth of media.

Branding and Strategy

The aims of the module are to:

  • Introduce design methods for undertaking branding and strategy
  • Enable students to engage with audiences and contexts strategically to generate insight and understanding
  • Introduce storytelling, tone of voice, values and brand personality as a paradigm within branding
  • Develop a practical understanding of how graphic systems are used in the production of visual design outputs.

Applied Storytelling for Sustainability

The aim of this module is for students to

  • Appreciate the narrative arc as a device for the planning and development of compelling stories.
  • Introduce a range of participatory Storytelling techniques.
  • Practice the planning, filming and editing of video, using post-production and animation techniques as appropriate.