Outside of my course, the LU Arts Choir was a godsend. I got to meet some of the nicest people of all ages from across town, many of whom were senior citizens. Amid all the workload and all-nighters, having two hours per week reserved for breathing, singing, and laughing my heart out helped me stay centred and feel like I belonged to something. I also joined the Loughborough Boat Club, whose community took me in with warmth. Rowing on the Soar and facing the tides with my crew still is one of my fondest memories of Loughborough. Last but not least, I will forever treasure the town’s peaceful pace, its widely diverse demographics, its nature, low-rise houses, and safe-to-walk streets. 

Knowing what I know about applied storytelling – thanks to the MA program – I am now on a mission to find and introduce a formula for ethical marketing communications that doesn’t build its growth plan on misleading and misinforming customers or feeding them false needs all the time. 

If you're thinking of studying Applied Storytelling, DO IT! There isn’t anyone who wouldn’t benefit from this programme if they opened their minds and hearts to the unlimited potential and opportunity that storytelling presents.