Look forward to plenty of opportunities to develop your skills, take part in career-focused activities and tap into all the support you need along the way. You’ll get to work on group projects set by real businesses and organisations, go on site visits and explore organisation-based dissertations as part of your course.

An impressive toolkit of skills

By the end of your master’s, you’ll have the skills and qualities to progress confidently in your sport marketing career.

By the end of the programme, you’ll be able to:

• Understand digital marketing practices, tools and techniques and how to apply them to the sport industry.
• Plan, create and deliver successful sport marketing and sponsorship strategies.
• Devise creative and appropriate responses to challenges such as budget constraints, data quality and rights holder demands. 
• Analyse quantitative and qualitative customer and market data and translate it through relevant visualisation tools.
• Communicate complex concepts to expert and non-expert audiences in compelling and convincing ways.