The modules on our MSc Sport Business and Innovation programme have been carefully put together to give you the most up-to-date and relevant set of skills and knowledge for progressing in your chosen career. For more information about part-time study patterns, please contact the School/Department.
Compulsory modules
Sport Business Statistics and Analytics (15 credits)
The aim of this module is to understand the importance of data-driven decision making and strategy formulation, and how statistical analysis and data visualization assist in identifying sport business trends and solutions.
Sport Business and Innovation (15 credits)
This module is designed to equip students with an understanding of the main theoretical and empirical issues in the development of sport innovation and an appreciation of the relevant skills needed to manage sport innovation. The module also provides evidence based on applied sport innovation examples from the sport industry. Students will have the opportunity to develop and innovative business concept for the sport business industry.
Grand Challenges (15 credits)
The aim of this module is to give students an opportunity to explore grand challenges facing our global society and to propose imaginative solutions to specific challenges in one or more country.
Students will critically reflect on the United Nations Sustainability Development Goals and think about how Loughborough University's Creating Better Futures. Together Strategy might contribute to them.
Students will engage with ideas and approaches to possible solutions from their own programme and gain diverse insights from Loughborough University London's interdisciplinary ecosystem. This will involve solution-oriented thinking and a balance between criticality and possibility, leading to a deep understanding of grand challenges and imagining creative responses to them.
Optional modules
Choose one of:
Strategic Sports Sponsorship (15 credits)
The aims of this module are to:
- Introduce students to key concepts in sport sponsorship
- Develop an understanding of the nature of sport sponsorship.
Sport, Politics, and Diplomacy (15 credits)
The aim of this module is to understand the role that sport plays in political and diplomatic issues at a national and international level. Using contemporary examples from developed, transitioning, developing, and fuel-based economies, the module will explore how sport can be used to positive (e.g., facilitating socio-economic plans) or negative (e.g., whitewashing human rights violations) ends. In doing so, the module aims to promote a critical, evidence-based understanding of the interplay between sport, politics, and diplomacy.
Compulsory modules
Research and Insight in the Sport Industry (15 credits)
The aims of this module are to:
- Become familiar with a range of research methodologies to better understand the role and adoption of insight and research in the sport business industry.
- Examine the scope and size of the sport business industry globally and the challenges this brings for insight and research.
Business Models and Entrepreneurship in the Sport Industry (15 credits)
The aims of the module are to:
- Develop an entrepreneurial, design thinking mindset by exploring multiple sport business contexts, to enhance awareness of the scope and diversity of business models within sport.
- On completion of this module students should be able to:
Demonstrate awareness and understanding of the scope and diversity of business models within the sport industry. - Create and develop a new sport business idea and associated business model canvas using key entrepreneurship concepts.
Dissertation (60 credits)
The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.
The module will equip the student with the relevant skills, knowledge and understanding for their individual research project and they will be guided through the two options available to them to complete their dissertation:
- A desk based research project that could be set by an organisation or could be a subject of the student's choice.
- A project that involves collection of primary data from within an organisation or based on lab and/or field experiments.
Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.
Optional modules
Choose one of:
Internet of Things & applications (15 credits)
The aims of this module are to provide the students with the knowledge and understanding of computing concepts related to the emerging IoT platforms and devices and their deployment.
New Media and Analytics for Sport Business (15 credits)
The aims of this module are to demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. In doing this it will use analytics to study a wide variety of issues affecting the sport industry.
Choose one of
Collaborative Project (15 credits)
The aims of this module are to:
- Provide students with an opportunity to be exposed to project-based teamwork in diverse settings (understood in this context as involving a range of multidisciplinary, multicultural and demographic elements in differing configurations), aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
- Provide students with hands on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions.
- Support the development of students' ability to engage in critical enquiry and individual reflection, as well as to apply individual strengths and skills, building on their own educational backgrounds.
- Provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.
Sport Integrity (15 credits)
The aims of this module are to:
- Examine the nature of sports integrity and the threats to it presented by the manipulation of sporting outcomes and corrupt governance practices in both national and international contexts, including key legal and regulatory areas.
- Develop a greater awareness of ethical issues in relation to combatting sport integrity issues.
- Explain the role of the board, and senior management, in providing organisational leadership and implementing cultural change, with particular emphasis on composition and values-based leadership models.
- Consider the importance of professional conduct, athlete reputation and public confidence in sport.
- Critically review a range of legal and regulatory issues in sport.
Compulsory modules
Dissertation (60 credits)
The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.
The module will equip the student with the relevant skills, knowledge and understanding for their individual research project and they will be guided through the two options available to them to complete their dissertation:
- A desk based research project that could be set by an organisation or could be a subject of the student's choice.
- A project that involves collection of primary data from within an organisation or based on lab and/or field experiments.
Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.