The aim of this module is to introduce postgraduate design students to the principles and practice of human-centered research to identify opportunities for the design of product and service experiences.

The aim of the module is:

• To develop knowledge of and competence with a range of ideation techniques along with analogue and digital visual communication methods commonly used in industrial design.
• To develop knowledge of technologies associated with industrial design and suggest the integration of such technologies into the process of designing products.
• To explore emerging technologies and consider the possible impact on future industrial design practice.

The aim of this module is to enable students to identify AI opportunities in a Product (Service) Design context, critically understand, and apply the four stages of the AI Design Process. Analyse the steps to build a process/business case through assessing the needs of stakeholders, mapping the process, cost modeling, assessing technical readiness, prioritising opportunities, and asking key questions.