Industrial designers traditionally focus on the physical appearance, functionality, and manufacturability of a product, but they are now involved in far more during a development cycle. This ultimately extends to the overall lasting value and experience a product or service provides for end-users.

Our MSc in Integrated Industrial Design will develop your critical awareness of current and emerging industrial design practice and theory, increasing the breadth and capability you can contribute to product development, and the value you can bring to employers. The programme encompasses the entire design process; from opportunity identification to a complete product which is suitable for manufacture at scale. It is suitable for both recent industrial and product design graduates, current practitioners who are looking to advance their core design knowledge and specialist skills to a higher level, and those seeking to switch career to industrial design.

It covers areas such as design research methods, idea creation, sketching, model making, digital presentation techniques including CAD, rendering, and generative AI, digital prototyping, the design of AI products, sustainability, enterprise and business aspects of design, project management and new product development.