- Get to grips with the latest digital marketing trends, technologies and techniques, including interactive customer communication, content automation, personalisation, gamification, application development, and using data science to improve the reach and effectiveness of marketing strategies and campaigns.
- Study both the technical and more social science-related aspects of the discipline, working with Loughborough London’s multi-disciplinary practitioners and researchers for a broader vision.
- Get up to speed with contemporary challenges relevant to organisations today, like equality, diversity and unbiased technologies in marketing, ethical marketing and making best use of AI.
- Full immersion in each topic area through block teaching.
- Study full or part time at our vibrant campus, at the heart of East London.
The main thing that attracted me to the programme and the university itself was the collaborative project that we have to do with an organisation.