Student entrepreneur launches successful swimming enterprise

MSc Sport Business and Innovation student, Diccon Loy has seen enormous success following the launch of his inspiring social enterprise, Marathon Swims.

two people swimming in a swimming pool

Marathon Swims is the ultimate mass participation swimming series, offering pool-based 10K, 5K and 1K swimming challenges. The first series was held in November 2017 at the London Aquatics Centre on Queen Elizabeth Olympic Park. The event sold out in less than two months and saw hundreds of people challenging themselves and raising money for the registered charity partner, Cancer Research UK.

Swimming is one of the nation’s most popular sports, however, only a small number of mass-participation swimming events have taken place in the UK over recent years. Of these previous swimming challenges, none have been able to attract the same exposure as running, cycling or triathlon events.

Diccon’s ambition for Marathon Swims is to establish an ultimate swimming challenge that rivals the excitement of other national sports events in the UK. He hopes that the challenges will inspire swimmers of all abilities to improve their confidence, stay active and reach new fitness goals.

Marathon Swims was shortlisted for Participation Event of the Year in the BT Sport Industry Awards 2018 and the Best New Concept, Build or Design Award at the UK Active Awards 2018. Speaking of the awards, Diccon said: “It is huge honour to receive two award nominations, alongside some excellent and established events. Swimming is a fantastic sport – 4.86 million swim at least twice a month. Marathon Swims gives these people the opportunity to challenge themselves over a significant distance and raise money for charity.”