A guide to IBISWorld.
Providing access to quality business resources and subject support.
Databases View more
Here are the key databases/online resources to start finding information in your subject area. Click on 'View more' to go to the full listing for the Library, and use the filters to find more for this subject and others.
You can access books and e-books via the Catalogue (also known as Library Catalogue Plus) to search for and check their availability. The Catalogue also provides links to e-books and displays the shelf marks of physical books in the Library. We have detailed the shelf marks of the most popular topics below (the level is for the Library in Loughborough).
|Subject / title
|Business & management
|Principles of Marketing
Videos View more
Use the videos to learn more about some resources or finding information.
Frequently asked questions View more
Here are some of the most popular questions asked by students in this subject. If you have a different question, check 'View more' or ask your Academic Librarian.
How do I access market research?
The best place to search for Market research is via the resources Mintel and IBIS World. Mintel offers you market reports on a range of sectors including health & wellbeing, food, travel and leisure industries in the UK. IBIS World covers key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more.
How do I access an eBook?
From Library Catalogue Plus look at the options at the side of the page and click on ‘eBook’ in the ‘Format’ section to limit the results to eBooks. Click on ‘Get full text’ to open the eBook.