Profile
Prof. Victoria Haines co-leads the Design for Future Living Lab in the School of Design & Creative Arts at Loughborough University. She is a Professor in User Centred Design, a Fellow of the Chartered Institute of Ergonomics and Human Factors, a Registered European Ergonomist and a Fellow of the UK’s Advance HE.
Victoria’s research focuses on how people interact with their environment and the products and services they use, particularly in the domestic energy field. This expands understanding of how and why people use energy, and how energy efficiency products, services and systems should be designed. Her research aims to bridge the gap between users and technology, often working with engineers and technology developers to ensure user needs are considered and included in future energy systems. She has worked on many large-scale research projects, primarily funded by EPSRC, bringing the human dimension to engineering and technology focused projects. She has also completed work for the UK Government Department for Business, Energy and Industrial Strategy (and formerly Department of Energy and Climate Change), the Energy Systems Catapult, Energy Technologies Institute and Innovate UK.