We are nurturing innovators, creators and researchers to find new ways of doing business and drive progress with purpose.

On these pages, you’ll find details of some of our latest research projects that fuse theory with practice to embrace the huge opportunities ahead, as well as insights from business leaders, academics and our students.

The future is on its way, and we are shaping it together. Gain a fresh perspective by reading more about our work here.

Jan Godsell

What next for business?

How purpose-driven individuals and organisations will drive innovative business models of the future.
An astronaut floating in space with a planet and stars in the background.

One step beyond

How forward-thinking research at Loughborough Business School could have far-reaching applications for the mental health of astronauts.
A range of cocktail mixers produced by Skinny Food Co. alongside cocktails in glasses. There are limes, oranges and coffee beans scattered across the table, with bunting hanging from a grassy green backdrop.

Tasty rewards

Our students were tasked with finding a gap in the market to develop a new food line to capture the attention of Generation Z customers in the UK.

The results showed how selling a product can align perfectly with making a difference.
Katherine Martin delivering a lecture to students.

University with diversity

Diverse teaching practices open up the world of business for all who want to progress with purpose.
School children in Guatemala drawing using crayons in the classroom.

Championing new ways of doing business

Loughborough’s purpose-driven approach is helping staff and students rethink what business success looks like.