Ian obtained his first degree in chemistry from Nottingham Trent University in the UK, and after several years with Shell UK, he obtained first an MBA and later a PhD from Aston University, UK.
Research interests
- internal marketing
- employer Branding
- services marketing and services strategy
- service quality and satisfaction
- social psychology in marketing
- motivation.
Ian's research is centred in two theoretical domains:
- Social and organisational psychology, applied to internal marketing, employer branding, service relationships, and service quality. His research in this area is applied to exploring the firm-employee-customer triad.
- Strategic management theory. His research is applied to the management of the firm-market relationships as a strategic resource.
His research in these areas has appeared in a range of journals including:
- International Journal of Research In Marketing
- Journal of Service Research
- Journal of Business Research
- Long Range Planning
- Journal of Services Marketing
- Journal of Strategic Marketing.
Awards
- 2000: Chartered Institute of Marketing Research Excellence Award
- 2004: Best Paper Award – Academy of Marketing Conference, 'The Impact of Empowerment on Customer Orientation'
- 2007: Best Paper Award – Academy of Marketing Conference, 'Buying a Sponsor’s Brand: The Role of Affective Commitment to the Sponsored Tea'.