Sports Technology Institute

Postgraduate

Dr James Morris

Photo of Dr James Morris

Research Associate

Key research areas

adidas Researcher – Measurement Systems Development. Optical Measurement, Human Measurement Systems Development

Summary of research

James completed his PhD project “Development of a Novel Method to Measure the Interaction between the Human and their Apparel”. The PhD project was sponsored by the adidas Innovation Team and aimed to improve the future development and testing of sports apparel. Following his PhD, James has continued to work as a Research Associate at the Sports Technology Institute developing optical measurement systems and supporting other research projects using these techniques. Additionally, James also works on adidas-funded research projects across a range of areas, including football boot traction, football aerodynamics and human measurement.

Academic supervisors

  • Prof. Andy Harland
  • Dr Jonathan Roberts
  • Prof. John Tyrer

Background

James completed his Bachelor’s Degree at the Sports Technology Institute in 2017, before that studying Maths, Physics and History at A level.

Awards and qualifications

  • Doctor of Philosophy Sports Technology
  • BSc Hons. Sports Technology

Non academic interests

Outside the lab, James is an avid cyclist, enjoying road and mountain biking equally, as well as combining his love of cycling and wild camping in bike packing. He is also an accomplished landscape photographer, having produced his own calendar and produced some printed works.