The LTA’s Tennis Parent Education Strategy

• Our work supported the development of a range of practical initiatives and resources including The Competition Parenting Workshop (CPW), a revised Start Competing Guide for parents, four animated videos and a webpage for parents which provides access to all of the above.
• Drawing on our research, the LTA established a 10-member National Parent Advisory Group to feedback parental concerns and discuss new strategies.

The ITF’s Global Tennis Parent Education Strategy

• The ITF has adopted the LTA’s CPW – and Professor Harwood provided workshop tutor training for the ITF’s International Development Officers who serve their 192 member nations.
• In 2019, the University, ITF and LTA agreed an MOU to collaborate on parent education, enabling a multi-lingual international programme with the development of e-learning modules

Global Parental Engagement

• The LTA webpage has attracted 14,360 unique users; the four animations, 11,009 views; and the Start Competing Guide has achieved 1,598 downloads.
• The LTA has delivered 124 CPW – attended by 1,753 parents – with seven free online workshops during the COVID-19 pandemic.
• The ITF e-learning modules have been completed by 2,359 parents from 137 countries.
• Parental, coach, player and referee feedback has been hugely positive.