Aerial view of Loughborough

Loughborough TOWN Observatory

An initiative led by Loughborough University

Asya Natapov, Harland Robert, Taimaz Larimian, Fernandes Barata Aline, Mihyun Kim M, Cristina A. G.  Kiminami, Mohammad Forghanielahababdi, Mohamed Shamroukh, Pegah Aftabi

The TOWN Observatory is stemmed from the formation of The Impact Hub, a three-year project (2023-2026) intended to establish an observatory for Loughborough that would monitor changes to support the town’s future resilience. The project, in partnership with Charnwood Borough Council and several external consultants, is part of Healthy and Innovative Loughborough, a £2.46 million initiative led by Loughborough University funded by the Loughborough Town Deal (2023–2026), aimed at creating jobs, supporting new businesses, and making local people healthier. Through the visual presentation of quantitative and qualitative data, the aim of the TOWN Observatory is to promote urban information, support decision making, and facilitate dialogue between stakeholders in the town and its immediate hinterland. The TOWN Observatory is focused on the town scale – a level generally overlooked by the many urban observatories globally. A concentration at this level invites collaboration with other similar settlements based on the wider geographic coverage than urban observatories typically depict due to the density and smaller footprint of cities.