The next frontier is not artificial intelligence, it’s artificial societies

Blue icons of people on a dark blue background. The people are connected by squares and lines
Image: Getty.

An opinion piece written by Professor Nick Jennings - Vice-Chancellor and President of Loughborough University and an internationally-recognised authority in the areas of AI, autonomous systems, cyber-security and agent-based computing - for The Conversation platform.

There is a temptation to divide the future of AI into two possibilities: utopia or catastrophe. Neither extreme is particularly helpful.

The more interesting possibility is messier – and requires a step-shift in our thinking, from artificial intelligence to AI societies.

When most people hear “AI”, they typically think of ChatGPT, Copilot or another conversational system. You ask a question, that system generates an answer.

But AI is rapidly moving beyond this. Systems can now monitor the world, make decisions, negotiate transactions and carry out tasks over extended periods of time. AI is no longer just generating an answer – it is doing something about it.

That points to something much bigger than a better chatbot: a world in which AI agents act on our behalf and, increasingly, interact with other AI agents.

An agent perceives what is happening, decides what to do, then takes actions to achieve this goal. It might book a journey, monitor a supply chain, coordinate a team, or manage a household’s finances.

Now imagine not one agent, but millions of them. Your AI agent could negotiate a mortgage with your bank’s agent, schedule surgery with a hospital’s agent, and rearrange your travel plans by dealing directly with the agents of airlines, hotels and insurers.

This future is much closer than it sounds, and this should change the questions we are asking about AI. Until now, the tendency has been to focus on how intelligent a single agent might become. The more profound challenge is what happens when millions of them interact with one another at scale.

The rise of artificial societies

The intellectual foundations of today’s AI systems were laid long before ChatGPT.

For decades, I and other researchers of multi-agent networks have studied how autonomous agents can cooperate, coordinate and negotiate when nobody has complete information and nobody controls everything.

The earliest systems that emerged focused on how the distinct AI sub-areas of reasoning, planning and acting could be combined into an effective goal-oriented agent – and how tens of these agents could communicate and cooperate to solve a common objective.

As these interactions became more complex and involved more agents, there was a shift from cooperation between agents that all belonged to a single organisation, to agents with different owners and sometimes competing aims. This focused attention on building algorithms that could form agent teams, automate negotiation and determine agent trustworthiness.

Today, the pieces needed to build large-scale multi-agent AI systems are falling into place. Modern AI agents can call software tools, access information, write and execute code, communicate with other systems and operate for extended periods.

Consider a supply chain. One AI agent could represent a manufacturer trying to secure components; another a supplier trying to maximise its revenue. Yet more could manage transport, inventory and warehouses. Each agent might be doing exactly what it is designed to do. But the important question is whether the system they create behaves sensibly.

This shift offers enormous potential benefits, but also increases the risks. In a recent experiment involving OpenAI and the tech platform Hugging Face, thousands of collaborating agents exchanged tens of thousands of messages and were able to get around the (deliberately weakened) security controls designed to contain them.

The details of one experiment matter less than the broader warning. When AI systems interact, the behaviour of the collective can be harder to predict than the behaviour of any individual system. That should make us cautious – but not cause us to down tools.

Instead, we need to shift our mindset from building intelligent machines to building intelligent societies.

Once agents can cooperate, compete and resolve conflicts with one another, we are no longer dealing with isolated machines – we are dealing with a society. Thus, the next frontier is not artificial intelligence, it is artificial societies...

The full article is available on The Conversation website.

Professor Jennings was recently awarded the 2026 IJCAI Award for Research Excellence – one of the most prestigious accolades in the field of artificial intelligence (AI). Further information on the honour and Professor Jenning's remarkable career can be found in the dedicated new story.

Vice-Chancellor Professor Nick Jennings stood in front of the University's Hazlerigg Building
Professor Nick Jennings.

Press Release Reference: 26/208

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2026 QS World University Rankings – the tenth year running. 

Loughborough has been ranked eighth in the Complete University Guide 2027 – out of 130 institutions. The achievement means Loughborough remains among a select group of universities that have maintained a top 10 position for more than 10 consecutive years, alongside Oxford, Cambridge, the London School of Economics, St Andrews, Durham and Imperial.

Loughborough was also named University of the Year for Sport in the Times and Sunday Times Good University Guide 2025 - the fourth time it has been awarded the prestigious title. 

In the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded eight Queen Elizabeth Prizes for Higher and Further Education. 

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.