Minimum Digital Living Standard launched to reduce digital exclusion in UK households with children

On Budget Day, researchers are reminding the Chancellor to keep up with the digital age, and not to forget the impact of the cost-of-living crisis on digital exclusion.

A team, led by the University of Liverpool, with Loughborough University, City University, Good Things Foundation and Critical Research, is leading the way in updating how we define ‘living standards’ in a digital age through research funded by the Nuffield Foundation and Nominet.

Minimum Digital Living Standard (MDLS) for households with children is a ground-breaking, bottom-up approach to define what households need to be digitally included. The first report from the research, launched today (Wednesday 15 March)  sets out what members of the public - parents, young people - say that families across the UK need today to stay connected.

The Minimum Digital Living Standard definition is:

“A minimum digital standard of living includes, but is more than, having accessible internet, adequate equipment, and the skills, knowledge, and support people need. It is about being able to communicate, connect, and engage with opportunities safely and with confidence.”

MDLS sets out a basket of goods services and skills that families need to be digitally included. Every item in the ‘basket’ was carefully deliberated through a structured process, building on the well-established Minimum Income Standard methodology developed by Loughborough University

The next stage of the research will operationalise MDLS into a UK-wide survey involving 1,500 households with children to identify how many households meet or fall below the standard.

MDLS provides a vital benchmark for government, industry and civil society organisations to address digital exclusion and work together to help ensure households have what they need for digital inclusion.

Katherine Hill, Senior Research Associate at the Centre for Research in Social Policy, Loughborough University said: “We are delighted to be able to apply our Minimum Income Standard approach to look at households’ digital needs.

“Parents and young people we spoke with were clear about the importance for families of being able to engage with technology as it is in every corner of day-to-day life now from school to work, to entertainment and accessing vital services like banking and health. The pandemic has also had a lasting impact on digital needs. 

“Families’ views about what should be included in a Minimum Digital Living Standard highlight that a laptop or smartphone on its own is not enough just as – having a car parked outside your house is not much use if you don’t have fuel or know how to drive.

“Being able to get online is essential, but also knowing how to use their devices and the internet effectively and safely is crucial.”

Already, the Welsh Government, which funded additional work by the team, has led the way and taken steps to adopting MDLS for Wales as part of its vision for digital inclusion.

Welsh Government Minister for Social Justice, Jane Hutt said: “Everybody should have the basic digital skills and confidence to safely engage with an increasingly digital world.

“Our Digital Strategy for Wales is a Programme for Government commitment aiming to ensure people all across Wales are digitally confident.

“Developing a ‘Minimum Digital Living Standard’ for Wales will help us within Welsh Government understand how we can measure and work to ensure nobody is left behind.”

Simeon Yates, Professor of Digital Culture from the Department of Communication and Media at the University of Liverpool said: “We’re really excited to have developed a Minimum Digital Living Standard by talking directly to families to find out what they need to feel connected.

“We now have a unique benchmark to measure digital inclusion informed by people’s everyday lived experience.

“Our definition is holistic, grounded in everyday life and rooted in what people need to feel included, and participate in the (digital) world around them, so they can connect, engage and not miss out on opportunities.

“With the current cost-of-living crisis placing more and more pressure on household budgets there is an increasing risk that those on the lowest incomes become digitally excluded.

“Establishing MDLS aims to mitigate this risk and we look forward to collaborating with communities, governments and industry to bring digital inclusion to the forefront of policymaking and work to ensure that MDLS is met in all areas.”

Helen Milner OBE, Group Chief Executive of The Good Things Foundation said: “Minimum Digital Living Standard is a much-needed framework for helping us fix the digital divide.

“Knowing what households truly consider as essential gives us greater direction and provides us, fellow practitioners and policymakers alike with the benchmark we need to address digital inequality and ensure everyone is included in our modern, digital world.

“We call on the UK Government to follow the lead set by the Welsh Government; use this research to establish a nationally agreed benchmark for digital inclusion, and place this at the heart of a Digital Inclusion Strategy for the UK.”

Full details of the research, including a list of the interrelated digital goods and services and skills which families need to meet MDLS (setting out what age these skills should be acquired), have been published:

  • A summary of the Findings is available here
  • You can download the full report here

The Welsh MDLS report is available here


Notes for editors

Press release reference number: 23/36

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2022 QS World University Rankings – the sixth year running – and University of the Year for Sport by The Times and Sunday Times University Guide 2022.

Loughborough is ranked 7th in The UK Complete University Guide 2023, 10th in the Guardian University League Table 2023 and 11th in the Times and Sunday Times Good University Guide 2023.

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In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

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