The three-season deal will see all 60 Loughborough elite student athletes kitted out in arena’s performance race suits for competitions and with swimsuits and swim aids for training.
Loughborough University’s Director of Swimming, Andi Manley, explained:
“This partnership with arena is an extension to the state-of-the-art facilities we have here at Loughborough. The swimmers have a world-class coaching team, access to the best gym, pool and support facilities and now the best performance swimwear. When all these elements come together, our athletes will continue to be unstoppable.”
The agreement is another sign of Loughborough Sport’s growing commercial stature within the higher education sector and follows successful partnerships with Nuffield Health, Technogym, and Maximuscle respectively.
Jo Simpson, Commercial and Sports Facilities Director, Loughborough University, said:
“Loughborough Swimming has a proud history and heritage and it consistently performs at the highest level. This sponsorship deal will help enhance that further by giving our athletes access to the latest kit and technology. We’re really looking forward to what is sure to be a long and fruitful working relationship.”
Debbie Poulson, Marketing Manager for Solo Sports Brands Ltd, the UK’S official stockists for arena, added:
“We are really pleased to support the partnership between arena and Loughborough Swimming, solidifying arena’s position in the UK competitive swim market. We are extremely proud to be associated with Loughborough Swimming.”
Loughborough’s swim team is the most successful university swimming team in the country and are on course to win a record-breaking 40th consecutive overall British University & Colleges Sport (BUCS) title, the pinnacle of university sport.
As part of the deal, all Loughborough Swimming team members have been personally fitted with an arena Powerskin Carbon-Air suit or jammer shorts. The swimmers will also wear Cobra Ultra Swipe googles which incorporate arena’s new Anti-Fog Swipe Technology.
The final meet of the season for the swimming team will be at the British Summer Championships in Glasgow from 23-28 July.