New digital resources to support philanthropy at African universities
Loughborough University, in partnership with the Council for Advancement and Support of Education (CASE) and higher education institutions in Africa, has created a freely available mobile phone app and website to support fundraising and advancement professionals working in African universities.
Researchers in Geography and Environment from Loughborough University and fundraising professionals at CASE, the global association for advancement and philanthropy in higher education, have worked with practitioners from the University of Ghana, Strathmore University (Kenya), Lagos Business School, the University of Ibadan (Nigeria), the University of Cape Town and the University of the Witwatersrand (South Africa) to develop new digital resources.
The resources include a mobile app, website, podcasts and videos. The 12-month project, funded by an award from the Higher Education Innovation Fund, builds on CASE's 15 years of experience working with African universities and the extensive research in philanthropy and university funding conducted by Loughborough University's School of Social Sciences and Humanities.
The app and website cover four key areas, with case studies and insights from a wide range of African higher education institutions:
- Getting started in advancement, including priorities on a budget and developing a fundraising strategy
- Advancement strategies, including corporate fundraising and communicating with alumni
- Practicing advancement, including understanding cultures of giving and using databases
- The role of leadership, including measuring success and learning from others
Ronica Ramsout, Head of Research and Information Systems at the University of Cape Town, South Africa, and a contributor to the project, said: “This series of digital resources will assist African HEIs to accelerate the development of their advancement practices and position themselves to attract philanthropic income.”
Debo Adeosun, Director of Advancement at the University of Ibadan, Nigeria, commented: “I consider these resources a veritable asset for both new and experienced advancement professionals. I recommend them to tertiary institutions, especially in Africa where educational advancement is beginning to be appreciated.”
Bruce Bernstein, Executive Director, CASE Europe, said: “This app provides our African community with exactly what they tell us they need – digital access to the best ideas and case studies about how to fundraise successfully. As the African community scales up its expertise, so too can the application scale up. We hope this app will become a model for similar products serving other regions.”
Michael Hoyler, Reader in Human Geography at Loughborough University and one of the project leaders, added: “A key aim of the project was to co-produce digital resources that are sensitive to the specific contexts of African higher education. We are delighted with the outcome which highlights the importance of bringing together research insights and practitioner experience for the future success of advancement activities in universities internationally.”
Other members of the Loughborough University team in the School of Social Sciences and Humanities included Professor Morag Bell, Dr James Esson and Dr Amil Mohanan. The 12-month Enterprise Project was funded by an award from the Higher Education Innovation Fund (HEIF).
Notes for editors
Press release reference number: PR 19/121
CASE believes in advancing education to transform lives and society. As a global non-profit membership association, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations.
CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and non-profit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.
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