News and events

News

Pictured is an easter egg.

Easter eggs: hunting for a solution to excessive packaging

So which Easter tradition came first? The packaging or the egg? The answer is of course not that surprising (it’s the egg). The tradition of giving people eggs at spring time has roots in ancient pagan festivals and exists in the history of a range of religions.

It is only in recent decades that the amount of packaging around a hollow chocolate egg has become a noticeable problem – partly because of a rise in the number of eggs sold. It’s true that some manufacturers have made progress in reducing packaging, with a big focus on reducing plastics.

Many popular eggs are wrapped in just a layer of foil and a card box (plus any wrappers that come on accompanying confectionary). But this does not mean the problem has gone away.

report by Which? revealed that around a quarter of the total weight of Easter eggs sold in the UK is taken up by the plastic and cardboard packaging they are wrapped up in. The outer packaging of one of the top-ten selling brands tipped the scales at 152g of a 418g product (36.4%).

Dr Elliot Woolley, of the School of Mechanical, Electrical and Manufacturing Engineering, explores the Easter egg issue in The Conversation and suggests creative ways manufacturers can avoid packaging waste.

Read the full article here.   

Notes for editors

Press release reference number: 19/38

Loughborough University is equipped with a live in-house broadcast unit via the Globelynx network. To arrange an interview with one of our experts please contact the press office on 01509 223491. Bookings can be made online via www.globelynx.com

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year by The Times and Sunday Times University Guide 2019 and the Whatuni Student Choice Awards 2018.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2019, 5th in the Times and Sunday Times Good University Guide 2019 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities.

It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.

Categories