School of Sport, Exercise and Health Sciences


Dr David Maidment BSc (Hons), MSc, PhD

Photo of Dr David Maidment

David studied within the School of Psychology at Cardiff University, graduating in 2008 with a first-class BSc (Hons.) in Applied Psychology. As part of his undergraduate studies, David also completed a one-year professional placement at Great Ormond Street Hospital and the University College London (UCL) Institute of Child Health.

Continuing his studies at Cardiff, David then went on to complete an MSc (2009) and PhD (2013), funded by an Economic & Social Research Council 1+3 studentship. Under the supervision of Dr Bill Macken, he explored how different modes of speech interact in verbal short-term memory.

After his PhD, David worked as a Research Associate (2012-2015) within the Auditory Learning team led by Dr Sygal Amitay at the Medical Research Council (MRC) Institute of Hearing Research. The aim of his research was to develop effective training programmes that could be applied to the treatment and rehabilitation of disorders associated with auditory processing.

David then worked as a Research Fellow (2015-2018) within the Mild to Moderate Hearing Loss group led by Dr Mel Ferguson at the National Institute for Health Research (NIHR) Nottingham Biomedical Research Centre (BRC). David was involved in the development and assessment of internet-based interventions designed to improve hearing aid use and communication in first-time hearing aid users. In addition, he has evaluated new and emerging technologies for hearing loss, underpinned by contemporary models of health behaviour change (COM-B; Behaviour Change Wheel).

David’s research interests currently focus on novel intervention strategies to improve the quality of life for the 11 million adults living in the UK with hearing loss. David has been involved in the development and assessment of a personalised, internet-based educational programme, which aims to improve practical hearing aid handling and communication skills in first-time hearing aid users. He has also collaborated with the Danish-based Ida Institute to evaluate their online Telecare Tools to facilitate patient-centred care in NHS hearing appointments. More recently, David has undertaken several projects assessing new and emerging technologies for hearing loss, including smartphone-connected listening devices.      

David’s research interests include:

  • Chronic health
  • Healthy ageing
  • Hearing loss
  • Mobile-enabled healthcare (mHealth)
  • Patient-centred care and self-management
  • Health behaviour change

Research funding:

  • Assessing an online audiological rehabilitation program in an NHS clinical sample. Co-applicant; £155,954, collaboration with Eriksholm Research Centre. September 2017 (24 months).
  • Assessing a patient-centred online audiological rehabilitation tool to empower patients to manage their hearing loss successfully. Principal Investigator; $10,000, Ida Institute, Denmark. September 2017 (12 months).
  • The development and feasibility of m-health technologies to improve hearing aid use and benefit in first-time hearing aid users. Co-applicant; £149,906, National Institute for Health Research (NIHR) Research for Patient Benefit. January 2017 (20 months).
  • Building Experience and Skill Travel Scholarship (BESTS). Principle Investigator; £1,992, Research Graduate School, University of Nottingham. November 2016 (2 months).

 External Activities:

  • Chartered Member (CPsychol) of the British Psychological Society (BPS).
  • Member of the Experimental Psychology Society (EPS).
  • Conference organising committee: British Academy of Audiology Annual Conference Programme Lead (2018 and 2019), British Society of Audiology Annual Conference (2019) and e-Conference (2018), and the Fourth International Meeting on Internet & Audiology (2019).
  • Regular reviewer for the following academic journals: International Journal of Audiology, American Journal of Audiology, Trends in Hearing, and BioMedical Engineering Online.


Featured Publications:

  • Maidment, D.W.,Ali, Y.H.K.,& Ferguson, M. (In press). Applying the COM-B model to assess the usability of smartphone-connected listening devices in adults with hearing loss. Journal of the American Academy of Audiology.
  • Heffernan, E., Maidment, D.W.,Barry, J.G., & Ferguson, M. (In press). Refinement and validation of the social participation restrictions questionnaire an application of Rasch analysis and traditional psychometric analysis techniques. Ear and Hearing.
  • Bernstein, L.E., Besser, J., Maidment, D.W., Swanepoel, W. (2018). Innovation in the context of audiology and in the context of the internet. American Journal of Audiology, 27(3), 376-384.  
  • Maidment, D.W.,& Ferguson, M. (2018). An application of the Medical Research Council's guidelines for evaluating complex interventions: a usability study assessing smartphone-connected listening devices in adults with hearing loss. American Journal of Audiology, 27(3), 474-481.
  • Maidment, D.W., Barker, A.B., Xia, J., & Ferguson, M.A. (2018). A systematic review and meta-analysis assessing the effectiveness of alternative listening devices to conventional hearing aids in adults with hearing loss. International Journal of Audiology, 57(10), 721-729.
  • Maidment, D.W., Brassington, W., Wharrad, H., & Ferguson, M.A. (2016). Internet competency predicts practical hearing aid knowledge and skills in first-time hearing aid users. American Journal of Audiology, 25(3S), 303-307.
  • Maidment, D.W., Barker, A.B., Xia, J., & Ferguson, M.A. (2016). Effectiveness of alternative listening devices to conventional hearing aids for adults with hearing loss: a systematic review protocol. BMJ Open, 6(10), e011683.
  • Ferguson, M.A., Maidment, D.W., Russell, N., Gregory, M., & Nicholson, R. (2016). Motivational engagement in first-time hearing aid users: a feasibility study. International Journal of Audiology, 55, S23-S33.
  • Maidment, D.W., Kang, H., Gill, E.C., & Amitay, S. (2015). Acquisition versus consolidation of auditory perceptual learning using mixed-training regimens. PLoS ONE, 10(3), e0121953.
  • Maidment, D.W., Kang, H.J., Stewart, H.J., & Amitay, S. (2015). Audiovisual integration in children listening to spectrally degraded speech. Journal of Speech, Language, and Hearing Research, 58(1), 61-68.
  • Maidment, D.W., Macken, W.J., & Jones, D.M. (2013). Modalities of memory: is reading lips like hearing voices? Cognition, 129(3), 471-493.
  • Maidment, D.W., & Macken, W.J. (2012). The ineluctable modality of the audible: perceptual determinants of auditory verbal short-term memory. Journal of Experimental Psychology: Human Perception and Performance, 38(4), 989-997.