Cynthia joined School of Business and Economics, Loughborough University in May 2018 as a University Excellence 100 Lecturer in Finance. Prior to that, she held post-doctoral research post at the University of Reading.

She holds a PhD in Real Estate Finance, a MPhil in Land Economy Research from the University of Cambridge, UK, and a bachelor degree in Financial Management from the Huazhong University of Science and Technology, China.

Cynthia’s research revolves around understanding human and firm behaviours in decision making. Her research spans the areas of corporate finance, real estate economics and finance, behavioural economics and finance, and experimental economics. 

Cynthia’s research revolves around understanding human and firm behaviours in decision making. Her research expertise and interests cover corporate finance, real estate economics and finance, behavioural economics and finance, and experimental economics. Her recent publications include articles in Journal of Behavioral and Experimental Economics, Applied Economics.

• Hu, T., Gong, CM. (2018) Does Reference Point Matter in the Leverage-return Relationship? Evidence from the U.S. Stock Market, Applied Economics, 50(21), 2339-2355.
• Bao, HXH., Gong, CM. (2017) Reference-dependent Analysis of Capital Structure and REIT Performance, Journal of Behavioral and Experimental Economics, 69, 38-49
• Bao, HXH., Gong, CM. (2016) Endowment Effect and Housing Decisions, International Journal of Strategic Property Management, 20(4), 341-353