School of Business and Economics

Our staff

Dr Belinda Dewsnap BSc (Hons) PhD FHEA

Photo of Dr Belinda Dewsnap

Senior Lecturer in Marketing Strategy

Director of Programmes Marketing

Marketing strategy; sales/marketing interface

Dr Belinda Dewsnap joined the faculty at Loughborough in 1995 from a senior position in industry. Belinda holds a first class honours degree in Management Science and a Doctorate in Marketing.

During her industrial career Belinda held positions in sales, customer marketing, strategic planning, purchasing and logistics for two multi-national organisations and was Operations Manager of a consumer goods company.

With a particular interest in marketing strategy, she has extensive experience in teaching all aspects of strategic marketing and marketing management at postgraduate (MBA and MSc), undergraduate and executive levels, and is a Fellow of the Higher Education Academy.

Belinda is Editorial Manager for the European Journal of Marketing (since 2013)

Research Focus

Belinda’s main research interests are in marketing strategy and sales, with a particular focus on marketing’s interfunctional interfaces, marketing orientation, and marketing information acquisition and use. She has published on these topics in a wide of journals including the European Journal of Marketing, International Marketing Review, Journal of Personal Selling & Sales Management, Journal of Strategic Marketing, and Journal of Brand Management. Belinda has also contributed chapters to edited books and has published and presented papers at many national and international conferences.



Dr Dewsnap has supervised the following successful PhD candidates:

Milena Micevski (2014): “Marketing and Sales Interface Flexibility: A Social Exchange Theory Perspective”.
Current Position: Lecturer – Loughborough University, UK.

Vagelis Korobilis-Magas (2011): “Symbolic Uses of Export Information: Implications for Export Performance”.
Current Position: Lecturer – The Robert Gordon University, UK.


Belinda is always keen to identify talented doctoral candidates who wish to pursue research in the topics of marketing strategy and marketing planning. If you would like to be considered for a place under Belinda’s supervision, please contact her directly with your CV and an outline research proposal.