Professor Anne Souchon DUT Montpellier; BA, Coventry; MSc Strathclyde; PhD Wales; DipCIM
Professor of International Marketing
Associate Dean (Enterprise)
Export performance; strategic unpredictability; adaptability; export decision making; planning, improvisation
Anne is a Professor of International Marketing. Prior to joining Loughborough University in September 2003, Anne was a Senior Lecturer in Marketing and the Director of Undergraduate Marketing Studies at Aston Business School.
Other posts have included a Lectureship in Marketing at Victoria University of Wellington (New Zealand) and a Research Assistantship at the University of Wales, Swansea, where she completed her PhD in international marketing.
Anne’s primary research interests are in international marketing, and more specifically in the areas of export marketing decision-making, export information acquisition, export information use, and export improvisation. She is also active in the areas of services marketing (business-to-business service encounters, and service leadership) and market orientation (measurement). Some of this work is cross-national, with specific attention paid to invariance testing.
Anne has been awarded a 2010 British Academy small research grant to run a study on Export Decision-Making in a Turbulent Economy: A Dynamic Capabilities Perspective. In 2006, she was recipient of the Academy of Marketing Research Initiative Award for her project on Improvising Export Decisions.
Her articles have been published in the Journal of Business Research, Journal of International Marketing, Industrial Marketing Management, Journal of Strategic Marketing, International Marketing Review (where she won the Most Outstanding Paper 2000 Award),Journal of Marketing Management, Advances in International Marketing and Journal of Euromarketing.
Anne currently serves on the Editorial Review Boards of the Journal of International Business Studies, Industrial Marketing Management, International Marketing Review, and European Journal of Marketing and, in addition, reviews on an ad-hoc basis for a number of other journals.
Anne is on the Academy of Marketing Research Committee. She co-chaired the International Marketing track of the 2006 American Marketing Association conference and the Marketing Theory track of the 2008 European Marketing Academy conference. She was also co-organiser of the 2003 Academy of Marketing doctoral colloquium.