As part of our CSM Spring Seminar Series, Dr Mohamed Hassan (Temerak) presented a number of case studies on sharing economy companies from Egypt and revealed the dynamics of business models in the Middle East.

Abstract

Many international companies in the field of sharing economy have failed to sustain their business models in the Middle East due to cultural, economic and social challenges. In this lecture, Dr. Mohamed presented two case studies on how start-ups can compete with well-known business companies (e.g., Uber and Amazon) by better adapting their service operation strategies to the demands and expectations of supply and demand markets. Thus, they were able to create sustainable competitive advantages. The lecture concludes with a number of marketing and policy implications. 

Guest Speaker Biography

Mohamed is a Senior Lecturer in Marketing Analytics at Surrey Business School (SBS), where he joined in 2021. Prior to SBS, he was a Lecturer in Marketing Analytics at Kent Business School (2019-2021). He was also an Associate Professor of Marketing at Cairo University (2016-2019).

Mohamed's research has been published in prestigious journals such as the Journal of Service Research, Tourism Management, Journal of Business Research, and European Sport Management Quarterly. Mohamed has also received many awards (e.g. the “Best Article Finalist Award” for his Journal of Service Research article in 2012). His work has also won the best paper in track in the British Academy of Marketing Conference in 2018.

As a market researcher, Mohamed has been actively engaged in several consultancy projects with many companies in Egypt and the Gulf region, across a wide range of industries: construction, pharmaceutical, shopping malls/parks and financial brokerage.

We would like to thank Dr Hassan for his excellent presentation.