Research and expertise
My research activity focuses on the areas of transport and energy demand modelling as well as customer experiences with transport services. I have a particular interest in the diffusion of new transport and energy technologies in terms of [a] the types of individuals that adopt such technologies, [b] the reasons for adoption, [c] how the diffusion of the technologies manifests spatially as well as temporally, and [d] what can be done to promote technology adoption. To pursue these interests, I draw on a diverse set of research methodologies including spatial and timeseries econometrics, psychometric modelling, and market appraisal techniques.
Current research activity
- Low carbon technology diffusion
- Active travel demand
- Transport infrastructure deployment
Recently completed research projects
- COUNTER - Computing train Occupants Using Novel sensing Techniques to Enhance Rail services.
- VPACH – Virgin Park and Charge
- Morton, C., Anable, J., Yeboah, G., Cottrill, C., 2018a. The spatial pattern of demand in the early market for electric vehicles: Evidence from the United Kingdom. Journal of Transport Geography 72, 119–130. https://doi.org/10.1016/j.jtrangeo.2018.08.020
- Morton, C., Caulfield, B., Anable, J., 2016. Customer perceptions of quality of service in public transport: Evidence for bus transit in Scotland. Case Studies on Transport Policy 4, 199–207. https://doi.org/10.1016/j.cstp.2016.03.002
- Morton, C., Lovelace, R., Philips, I., Anable, J., 2018b. Fuel price differentials and car ownership: A spatial analysis of diesel cars in Northern Ireland. Transportation Research Part D: Transport and Environment 63, 755–768. https://doi.org/10.1016/j.trd.2018.07.008
I contribute to learning and teaching activities across the Schools programmes including:
- CVA121 – The Legal and Economic Context of the Built Environment
- CVA043 – Transport and Society
- CVB063 – Transport Research Methods and Digital Skills
- CAVIAR – Connected and Autonomous Vehicle Infrastructue Readiness Appraisal
Craig joined Loughborough University as a lecturer in the school of Architecture, Building, and Civil Engineering in January 2018. He had previously been employed as a research fellow at the University of Aberdeen (2013-2014), Trinity College Dublin (2014-2015) and the University of Leeds (2015-2018). Craig has a background in economics and geography, gaining qualifications from Stirling University (BA(hons) Economics 2007), the University of Edinburgh (MSc Ecological Economics 2008), and the University of Aberdeen (PhD Human Geography 2013).
- Royal Geographical Society:Transport Geography Research Group – Membership Secretary
My research and enterprise activities are conducted with a range of academic and stakeholder partners, including:
- Department for Transport
- Transport Scotland
- Office of Low Emission Vehicles