Research and expertise

My research activity focuses on the areas of transport and energy demand modelling as well as customer experiences with transport services. I have a particular interest in the diffusion of new transport and energy technologies in terms of [a] the types of individuals that adopt such technologies, [b] the reasons for adoption, [c] how the diffusion of the technologies manifests spatially as well as temporally, and [d] what can be done to promote technology adoption. To pursue these interests, I draw on a diverse set of research methodologies including spatial and timeseries econometrics, psychometric modelling, and market appraisal techniques.

Current research activity 

  • Low carbon technology diffusion
  • Active travel demand
  • Transport infrastructure deployment 

Recently completed research projects 

  • COUNTER - Computing train Occupants Using Novel sensing Techniques to Enhance Rail services.
  • VPACH – Virgin Park and Charge 

Recent publications

  • Morton, C., Anable, J., Yeboah, G., Cottrill, C., 2018a. The spatial pattern of demand in the early market for electric vehicles: Evidence from the United Kingdom. Journal of Transport Geography 72, 119–130.
  • Morton, C., Caulfield, B., Anable, J., 2016. Customer perceptions of quality of service in public transport: Evidence for bus transit in Scotland. Case Studies on Transport Policy 4, 199–207.
  • Morton, C., Lovelace, R., Philips, I., Anable, J., 2018b. Fuel price differentials and car ownership: A spatial analysis of diesel cars in Northern Ireland. Transportation Research Part D: Transport and Environment 63, 755–768.


I contribute to learning and teaching activities across the Schools programmes including:


  • CVA121 – The Legal and Economic Context of the Built Environment
  • CVA043 – Transport and Society
  • CVB063 – Transport Research Methods and Digital Skills


Current projects 

  • CAVIAR – Connected and Autonomous Vehicle Infrastructue Readiness Appraisal



Craig joined Loughborough University as a lecturer in the school of Architecture, Building, and Civil Engineering in January 2018. He had previously been employed as a research fellow at the University of Aberdeen (2013-2014), Trinity College Dublin (2014-2015) and the University of Leeds (2015-2018). Craig has a background in economics and geography, gaining qualifications from Stirling University (BA(hons) Economics 2007), the University of Edinburgh (MSc Ecological Economics 2008), and the University of Aberdeen (PhD Human Geography 2013). 

External activities

  • Royal Geographical Society:Transport Geography Research Group – Membership Secretary

Key collaborators

My research and enterprise activities are conducted with a range of academic and stakeholder partners, including:

  • Department for Transport
  • Transport Scotland
  • Office of Low Emission Vehicles