University LibraryLondon

Learning support

Media and Creative Industries

Angie Applegate

Photo of  Angie Applegate

Academic and Learning Resources Librarian

Image by Russell Davies, 'Media', under CC BY-NY 2.0 license:

Image by Russell Davies, 'Media', under CC BY-NC 2.0 license:


This guide aims to provide you with information about the Library’s resources and services relevant to Media and Creative Industries.

Use the tabs above to find information about:

  • print and electronic books (ebooks)
  • journals and journal articles
  • databases and websites
  • referencing

Before you start, remember to download the VPN from IT Services to gain seamless off-campus access to ebooks, ejournals, databases, email and print credits etc.

If this guide does not provide you with the information that you need then please contact your Librarian, Angie Applegate:


The library stocks books in both print and electronic format, which you can find on the catalogue.

Printed books on the same subject are given the same shelfmark number, which is located on the spine of each book. The shelfmark number consists of numbers and letters. For example Critical reading and writing for postgraduates has the shelfmark 378.170281.  The ‘WAL’ stands for Wallace (the author).  Books with several editions should be located together.‌


Useful shelfmarks for Media: 

Museum studies 069
News media         070
Media studies 302.23
Social Media 302.231
Gender studies 305.4
Race & ethnicity studies 305.8 
Cultural studies 306
Culture of cities 307.76
Cultural industries 338.47
Media law 343.41
Marketing 658
Advertising & PR 659
Arts management 700.68
Film 791.4
Television 791.5

Image by Tribehut, 'Tablets and Phones', under CC BY-SA 2.0 license:

Image by Tribehut, ’Tablets and Phones’, under CC BY-SA 2.0 license:

You can find the Library's electronic books (ebooks) on the catalogue. They will have a link to Get full text.

If you only want to search for ebooks on the catalogue then refine your search by selecting 'Ebook' located on the left hand side of the catalogue, under Format.  

Electronic books or ebooks can be viewed on any computer whether you are in the Library or working from home off campus.  You may be required to log in with your Athens username and password. More information about passwords can be found on our website.

Finding Journals & Journal Articles

Academic journals are simply academic magazines which are sometimes referred to as periodicals or serials.  Journals are written by and for experts in their chosen field. Journal articles help scholars and researchers to share their research with the academic community and are published on a regular basis, for example monthly or quarterly.  Only articles which have been reviewed by other experts or peers (peer reviewed) make it into academic journals, unlike articles published in popular magazines or newspapers.

The library stocks some print magazines, but most journals are available online as electronic journals.

 Why use journals:

  • They provide useful information, research and discussions
  • Give different viewpoints from several authors
  • Information is current as journals are published quicker than books
  • They show the latest research on new or emerging subject areas


Key databases to find journal articles

You can find ejournal articles by searching the Library Catalogue Plus. Subject databases also allow you to search several (sometimes hundreds) of ejournals simultaneously for articles or conference papers. Some useful ones for Media include:

Tip: Some of the abstract only databases will provide SFX links. When you see the SFX symbol    click on it and then select the   icon to access the full text where available.

Ejournals can be viewed on any computer whether you are in the Library or working from home off campus.  Just remember to download the VPN for off campus access.

Key databases

Communication Abstracts:  Index of communication related publications worldwide.

DAAI: Index of articles, news items, and reviews published in design and applied arts periodicals  

News on Screen: Index to all traceable stories covered by British newsreels and cinemagazines.

Box of Broadcasts: Recording and media archive service, provides streaming of all broadcast UK TV.

Statista - Database of global statistics, trend forecasts and business insights

Mintel: Consumer-related market reports and trend forecasting for the UK. 

Nexis: Database covering UK, European and US newspapers plus company and market research data.

Business Source Complete

Financial Analysis Made Easy (FAME): Includes accounts, activities, ownership and management data for UK and Irish companies.


Athens username and password may be required. Some databases may require login to the VPN from off campus. More information about passwords can be found on our website.


Media industry news sites

The Drum

Social Media Today

The Wrap

Referencing & Citation

When you refer to another person’s work in your own essay, report or presentation etc, you will need to reference that work to avoid plagiarising it.  This allows the person reading your work to differentiate between your ideas and those of another person.  You can reference the work in two ways:

  • Citation, also called an in-text citation.  This accompanies the quote, extract, paraphrasing or illustration that you have used and provides the name of the author/creator, date and page numbers if relevant. For example:

‘Recent research (Baker and Gale, 2015, pp. 201-203) challenges previous theories…..’

  •  Bibliography, provides the details of all the sources which you have consulted during your research.  If you are referencing a printed book you will need to include the following details: author/editor; publication year; title; edition if not the first; place of publication; series and volume number where relevant. For example:

Baker, G.H., and Gale, F. (2015) Cloud computing. 2nd edn. London: Routledge.

An advice sheet on citing and referencing using the Harvard style can be found at this link.

An excellent guide to referencing which mainly includes Harvard examples is called ‘Cite them Right: the essential referencing guide’. It gives you examples of how to reference various resources such as:

  • web pages with no authors or titles, etc
  • ebooks
  • blogs
  • wikis
  • social media sites such as Facebook or Twitter
  • computer games or programs
  • legal cases
  • packaging
  • podcasts, phonecasts, screencasts or vodcasts/vidcasts.

Reference management software

Reference management software can help you to keep track of all the references you have used in your reports, essays or final project. The library provides guidance on Mendeley.

There are other types of reference management tools available such as ColWiz and Zotero.  To help you choose which one is the best for you see the Bodleian Libraries’ comparison tool.