Dr James M. Crick has been awarded an Adjunct Professor of Entrepreneurial Marketing role at the University of Ottawa (AACSB, EQUIS, and AMBA-accredited).

This honour was received on the basis of Dr Crick's research on entrepreneurial marketing strategies in service industries, such as the global wine sector. James leads The Wine Business Research Interest Group (WB-RIG) in the School of Business and Economics.