School of Business and Economics

Research

Jim Crick with fellow RIG members at the 2019 Deans Awards

Dr James Crick

Dr James Crick leads the Wine Business RIG and has many years' experience conducting research into coopetition and marketing methods

Wine Business Research Interest Group (WB-RIG)

Leader: James M. Crick, Lecturer in Marketing

The global wine industry has become a popular empirical context across a range of business disciplines. At the same time, vineyards and wineries are facing numerous challenges, like evolving customer preferences, the emergence of new entrants, variable government policies and climate change.

The Wine Business Research Interest Group is comprised of an international team of researchers that specialise in domains, such as marketing, entrepreneurship, international business, strategic management, innovation, organisational sociology and regional policy.

Our research is designed to use the global wine industry as a setting to make substantial contributions to academic theory. However, just as crucially, our members seek to deliver practically relevant findings for practitioners. With members spread throughout the world, our research is intended to apply to numerous national contexts.

For more information about wine industry data, or if you have any questions about the Wine Business Research Interest Group, please contact Dr James M. Crick.

Director

Dr James M. Crick

Lecturer in Marketing in the School of Business and Economics, Loughborough University, United Kingdom, and Adjunct Professor of Entrepreneurial Marketing in the Telfer School of Management, University of Ottawa, Canada

  • Coopetition strategies; entrepreneurial marketing; internationalisation; strategic marketing; market orientation

 

Members

Dr John W. Cadogan

Professor of Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • International marketing strategy; salesforce management and problem resolution; sales ethics; marketing research methods

Dr Mathew Hughes

Professor of Entrepreneurship and Innovation in the School of Business and Economics, Loughborough University, United Kingdom

  • Entrepreneurship; innovation; internationalisation; family businesses; strategic management

Dr Keme Ifie

Lecturer in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Services marketing and management; sales management; customer orientation; salespeople

Dr Nina Michaelidou

Reader in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Consumer behaviour; personality traits; emotions and health behaviours; social media usage; advertising appeals

Dr Sahar Mousavi

Lecturer in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Customer engagement; social media; customer service experience; branding; virtual communities

Dr João S. Oliveira

Lecturer in Marketing and Retailing in the School of Business and Economics, Loughborough University, United Kingdom

  • Export marketing; export performance; business performance; international entrepreneurship

Dr Didier Soopramanien

Reader in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Online shopping; buyer behaviour; marketing decision-making; consumer psychology; forecasting

Dr Natalie Tebbett

Researcher in Geography in the Department of Geography and the Environment, Loughborough University, United Kingdom

  • Internationalisation; regional geography; rural wine regions; mobility of knowledge; higher education

 

Associate Members

Dr David Crick

Paul Desmarais Professorship of International Entrepreneurship and Marketing in the Telfer School of Management, University of Ottawa, Canada

  • International entrepreneurship; international marketing; business models; entrepreneurial marketing

Dr Rosalind Jones

Lecturer in Marketing in the Birmingham Business School University of Birmingham, United Kingdom

  • Entrepreneurial marketing; strategic marketing; strategic orientations; innovation and technologies

Dr Sussie Morrish

Associate Professor of Marketing in the College of Business and Law, University of Canterbury, New Zealand

  • Strategic marketing; entrepreneurial marketing; international marketing; strategic alliances

Dr Andrea Reid

Lecturer in Business Communication in the Ulster Business School, University of Ulster, United Kingdom

  • Customer relationship management; technology; entrepreneurial marketing; knowledge transfer

Professor Jennifer Smith Maguire

Professor of Cultural Production and Consumption in the Sheffield Business School, Sheffield Hallam University, United Kingdom

  • Artisanal production; biodynamic and organic wine; cultural intermediaries; provenance; terroir

Dr Sarah Turnbull

Principal Lecturer in Marketing, Faculty of Business and Law, University of Portsmouth, United Kingdom

  • Marketing communications; advertising; branding; creative industries

Dr Liza Howe-Walsh

Senior Lecturer in Human Resource Management, Faculty of Business and Law, University of Portsmouth, United Kingdom

  • Global mobility; global teams; leadership; international assignments

Dr Nathalie Spielmann

Associate Professor of Marketing, NEOMA Business School, Reims University, France

  •  Terroir; consumer behaviour; sustainability; firm strategy

Dr Pippa Hunter-Jones

Liverpool Management School, University of Liverpool, United Kingdom 

  • Service; service ecosystems; tourism experiences; special interest tourism

Dr Gergely Szolnoki

Professor of Market Research, Department of Wine and Beverage Business, Hochschule Geisenheim University, Germany

  •  Consumer behaviour; wine tourism; organic wines; social media and wine; wine market analysis

Dr Liz Thach

Distinguished Professor of Wine, School of Business & Economics, Sonoma State University, United States of America

  •  Wine strategy; wine marketing; wine tourism; customer service; wine exporting and distribution

Dr Paresha Sinha

Senior Lecturer in International Management, Waikato Management School, University of Waikato, New Zealand 

  • International business; international entrepreneurship; institutional environments; decision-making logic

Dr Leo-Paul Dana

Professor of Entrepreneurship, Montpellier Business School, France

  • International entrepreneurship; international business; cultural capital; wine entrepreneurship

Dr Natasha Evers

Associate Professor of Marketing, Trinity College Dublin, Republic of Ireland

  • International entrepreneurship; international marketing; innovation management; entrepreneurial marketing

Dr Eleni (Lenia) Tsougkou

Strathclyde Business School, University of Strathclyde, United Kingdom

  • International marketing strategy; exporting; international product; international entrepreneurship; marketing management

 

PhD students

Artemi Tonikidou

Doctoral Researcher in Marketing and Retailing in the School of Business and Economics, Loughborough University, United Kingdom

  • New product development; improvisation; decision-making; organisational learning; entrepreneurship

Junyi (Amy) Xie

Doctoral Researcher in Marketing and Retailing in the School of Business and Economics, Loughborough University, United Kingdom

  • Customer experiences; front-line employees; services marketing; services management

Mr Maximilian Tafel

Doctoral Researcher in Wine Marketing, Department of Wine and Beverage Business, Hochschule Geisenheim University, Germany

  • Wine marketing; wine tourism; market segmentation; wine management

Ms Katharina Hauck

Doctoral Researcher in Wine Marketing, Department of Wine and Beverage Business, Hochschule Geisenheim University, Germany

  • Marketing; organic wine; social media; market research

 

 

Our research has been published in top-tier journals, such as Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Business Venturing, Journal of Product Innovation Management, International Journal of Research in Marketing, British Journal of Management, Strategic Entrepreneurship Journal, European Journal of Marketing, Industrial Marketing Management, Journal of International Marketing, International Marketing Review, Long Range Planning, Small Business Economics, International Small Business Journal, Entrepreneurship & Regional Development, Journal of Small Business Management, Journal of Business Research, Psychology & Marketing, International Business Review, and Journal of Business Ethics.

Our members have conducted their research in numerous industry and national contexts, including collecting qualitative and quantitative data from vineyards and wineries (e.g., United States, France, Australia, New Zealand, Canada, United Kingdom, South Africa, Portugal, Greece, and Italy). Please refer to the list of research themes within the Wine Business Research Interest Group for the specific domains of our members. Furthermore, please look at the research expertise of our members through their staff profile links. Moreover, the Wine Business Research Interest Group has links with the Centre for Service Management (CSM) in the School of Business and Economics at Loughborough University, with several members having joint affiliations.

The Wine Business Research Interest Group is divided into the following eight themes:

Theme A: Coopetition strategies

Coopetition is a business strategy, in which organisations collaborate with their competitors for mutually-beneficial outcomes, including improving their performance. Core topics include how companies experience certain benefits and drawbacks from working with their competitors across wine markets.

Theme B: Entrepreneurial marketing

Entrepreneurial marketing is a cross-disciplinary domain that surrounds the innovative, risk-taking, and proactive behaviours that firms use to create value for their customers. Such research encompasses networking, planning, internationalisation strategies, and decision-making throughout the wine industry.

Theme C: Service quality

Service quality pertains to the degree to which businesses can provide a high-quality experience for their customers. Key research areas are value co-creation and value co-destruction activities, wine tourism strategies, and customer relationship management.

Theme D: Branding

Branding relates the identifying features (e.g., logos, aesthetics, and trust) of a certain company’s products and services. Pertinent research topics include brand management, brand equity, online branding, and international branding used by vineyards and wineries.

Theme E: Internationalisation

Internationalisation refers to a set of activities that companies use to take their business models outside of their home countries. Core topics are importing and exporting, international market entry modes, inwards internationalisation, and cross-cultural adaptation that vineyards and wineries could manage.

Theme F: Regional policy

Regional policy focuses on the business strategies used to improve the growth and development of regions and clusters throughout the world. Key research areas are collaborative marketing efforts, regional branding, government relations, and wine tourism initiatives.

Theme G: Consumer psychology and behaviour

Consumer psychology and behaviour is the study of the thought processes and actions of consumers when making decisions. Pertinent research surrounds consumers’ purchase intentions and social media usage linked with wine products and services.

Theme H: Operations management

Operations management refers to the logistical and supply chain processes that are used to produce products and services. Core topics include maximising the efficiency and effectiveness of wine production and managing global supply chains throughout the wine industry.

Doctoral students join a lively and supportive community of research students, becoming an integral part of the School’s research culture. We welcome approaches from suitably qualified graduates, particularly those with a relevant master’s degree and sufficient funding, who may wish to undertake research projects in the specialist areas of the group, leading to a PhD. 

As a research student, you will be encouraged to attend conferences to present your work and develop joint publications with your supervisors. The Wine Business Research Interest Group has great supervisory experience and is keen to supervise high-quality research students in members’ specialist research fields. For students interested in further information on potential PhD projects and supervisors, please stay tuned to our webpages.

Alternatively, you may also click on one of the options below for more info:

Please contact your prospective supervisor(s) directly with an overview of what you would like to study throughout your PhD thesis. For more information on wine industry data, please contact Dr James M. Crick.