School of Business and Economics

Research

Jim Crick with fellow RIG members at the 2019 Deans Awards

Dr James Crick

Dr James M. Crick leads the Wine Business RIG and has many years' experience conducting research into coopetition and marketing methods

Wine Business Research Interest Group (WB-RIG)

The global wine industry has become a popular empirical context across a range of business disciplines. At the same time, vineyards and wineries are facing numerous challenges, like evolving customer preferences, the emergence of new entrants, variable government policies, climate change, and competition from substitute alcohol varieties (e.g., craft beer, single malt whisky, and gin).

The COVID-19 pandemic has amplified some of these concerns, meaning that wine producers (and other enterprises within the worldwide alcohol market) have pivoted their business models (e.g., digitalising and/or internationalising their activities to reach new and existing customers).

With these market-wide opportunities and threats being so volatile, now is an important time to investigate how alcohol producers can manage their operations to survive and grow during these extraordinary circumstances.

The Wine Business Research Interest Group is comprised of an international team of researchers that specialise in domains, such as (but not limited to) marketing, entrepreneurship, international business, strategic management, innovation, tourism and hospitality, organisational sociology, operations management, and regional policy.

Our research is designed to use the global wine industry as a setting to make substantial contributions to academic theory. However, just as crucially, our members seek to deliver practically relevant findings to practitioners. With members spread throughout the world, our research is intended to apply to numerous national contexts. That is, our members live and work in various countries, including the United Kingdom, United States of America, Canada, Australia, New Zealand, South Africa, Israel, Germany, France, Spain, Italy, Monaco, Chile, China, Finland, and more.

We have strong connections with wine-focused practitioners, including entrepreneurs, journalists, Masters of Wine (MWs), industry leaders, and wine educators. We are dedicated to fostering these links with practitioners, as we make our work actionable to decision-makers. We are grateful to all these practitioners for their support – not least of which their contributions towards our research endeavours.

If you have any questions about the Wine Business Research Interest Group, please contact Dr James M. Crick.

The Wine Business Research Interest Group is divided into the following nine distinct themes.

Theme A: Coopetition strategies

Coopetition is an inter-firm strategy, in which organisations collaborate with their competitors for mutually-beneficial outcomes, including improving their performance. Core topics include how companies experience certain benefits and drawbacks from working with their competitors across wine markets.

Members researching this theme include - Dr James M. Crick, Dr Jennifer Smith Maguire, Dr David Crick, Mr Ali Mahdi, Dr Martine Spence, Dr Leo-Paul Dana, Dr Shiv Chaudhry, Ms Esther Mensah, Ms Chloe Zanardi, and Dr Christian Felzensztein.

Theme B: Entrepreneurial marketing

Entrepreneurial marketing is a cross-disciplinary domain that surrounds the innovative, risk-taking, and proactive behaviours that firms use to create value for their customers. Such research encompasses networking, planning, internationalisation strategies, and decision-making throughout the wine industry.

Members researching this theme include – Dr Rosalind (Roz) Jones, Dr Sussie C. Morrish, Dr Sarah Turnbull, Dr Liza Howe-Walsh, Dr Natasha Evers, Dr James M. Crick, Mr Ali Mahdi, Dr Christian Felzensztein, and Dr David Crick.

Theme C: Service quality

Service quality pertains to the degree to which businesses can provide a high-quality experience for their customers. Key research areas are value co-creation and value co-destruction activities, service-dominant logic, and customer relationship management.

Members researching this theme include – Dr Sahar Mousavi, Dr Kemefasu (Keme) Ifie, Dr Didier Soopramanien, Ms Junyi (Amy) Xie, Dr Natalie Tebbett, Dr C. Michael Hall, and Dr Philippa (Pippa) Hunter-Jones.

Theme D: Branding

Branding relates the identifying features (e.g., logos, aesthetics, and trust) of a certain company’s products and services. Pertinent research topics include brand management, brand equity, online (digital) branding, and international branding used by vineyards and wineries.

Members researching this theme include – Dr João S. Oliveira, Dr Nina Michaelidou, Dr Sarah Turnbull, Dr Giulio Ferrigno, Dr Elizabeth (Liz) Thach, MW, Dr Gergely Szolnoki, Mr Maximilian (Max) Tafel, and Dr Eli Cohen.

Theme E: Internationalisation

Internationalisation refers to a set of activities that companies use to take their business models outside of their home countries. Core topics are importing and exporting, international market entry modes, inwards internationalisation, and cross-cultural adaptation that vineyards and wineries could manage.

Members researching this theme include – Dr Leo-Paul Dana, Dr David Crick, Dr James M. Crick, Dr John W. Cadogan, Dr Mathew (Mat) Hughes, Dr João S. Oliveira, Dr Susan Freeman, Dr Christian Felzensztein, Dr Eli Gimmon, Dr Barbara Francioni, and Dr Natasha Evers.

Theme F: Regional policy

Regional policy focuses on the business strategies used to improve the growth and development of regions and clusters throughout the world. Key research areas are collaborative marketing efforts, regional branding, government relations, and wine tourism initiatives. This extends to sustainability and eco-friendly business activities.

Members researching this theme include – Dr C. Michael Hall, Dr Nathalie Spielmann, Dr Natalie Tebbett, Dr Agatha Herman; Dr Roderick (Rod) Phillips, Dr Marcos G. M. Gonzalez, Dr Rory Hill, Dr Sue Blackmore, and Dr Jeremy Galbreath.

Theme G: Consumer psychology and behaviour

Consumer psychology and behaviour is the study of the thought processes and actions of consumers when making decisions. Pertinent research surrounds consumers’ purchase intentions and social media usage linked with wine products and services.

Members researching this theme include – Dr Sahar Mousavi, Dr Didier Soopramanien, Dr Kemefasu (Keme) Ifie, Ms Katharina Hauck, Dr Thomas (Tom) Thurnell-Read, Dr Andrea Reid, and Dr Gergely Szolnoki.

Theme H: Operations management

Operations management refers to the logistical and supply chain processes that are used to produce goods and services. Core topics include maximising the efficiency and effectiveness of wine production and managing global supply chains throughout the wine industry.

Members researching this theme include – Dr Didier Soopramanien, Dr João S. Oliveira, Mr Jonathan Steyn, Dr Rory Hill, Dr Sue Blackmore, Ms Artemi Tonikidou, Dr Agatha Herman, and Dr Elizabeth (Liz) Thach, MW.

Theme I: Tourism and hospitality

Tourism and hospitality involves organisations offering goods and services associated with people travelling to destinations away from their homes for personal and professional reasons. Core topics include wine tourism strategies, destination marketing, and historical issues (e.g., terroir).

Members researching this theme include – Dr C. Michael Hall, Ms Katharina Hauck, Dr Thomas (Tom) Thurnell-Read, Dr Jennifer Smith Maguire, Dr Natalie Tebbett, Dr James M. Crick, Dr David Crick, Dr Shiv Chaudhry, Dr Sussie C. Morrish, Dr Rory Hill, and Dr Philippa (Pippa) Hunter-Jones.

Our research has been published in highly-rated journals (based on the ABS and ABDC lists), including outlets with high impact factors. These encapsulate several commercial areas, such as:

Marketing – Journal of the Academy of Marketing Science, Journal of International Marketing, Industrial Marketing Management, European Journal of Marketing, International Journal of Research in Marketing, International Marketing Review, Psychology & Marketing, Journal of Interactive Marketing, and Marketing Theory.

Entrepreneurship and innovation – Journal of Business Venturing, Entrepreneurship Theory and Practice, Strategic Entrepreneurship Journal, Journal of Product Innovation Management, International Small Business Journal, Journal of Small Business Management, Entrepreneurship and Regional Development, Technovation, and Small Business Economics.

Strategy and management – Strategic Management Journal, Organization Studies, European Management Review, Long Range Planning, Global Strategy Journal, British Journal of Management, Asia Pacific Journal of Management, Human Relations, and Journal of Business Research.

Tourism and hospitality – Tourism Management, Annals of Tourism Research, Journal of Sustainable Tourism, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Rural Studies, Environment and Planning A, and Journal of Travel Research.

International business – Journal of International Business Studies, Journal of World Business, Management International Review, International Business Review, and Journal of International Management.

Others – Annual Review of Sociology, Technological Forecasting and Social Change, European Journal of Operational Research, Journal of Information Technology, Studies in Higher Education, and Journal of Business Ethics.

Our members have undertaken their research in numerous industry and national contexts, including collecting qualitative and quantitative data from vineyards and wineries (e.g., United States of America, France, Australia, New Zealand, Israel, Canada, United Kingdom, Chile, China, South Africa, Portugal, Greece, Spain, Germany, and Italy). Please refer to the list of research themes within the Wine Business Research Interest Group for the specific domains of our members. Furthermore, please look at the research expertise of our members through their staff profile links.

Moreover, the Wine Business Research Interest Group has links with the Centre for Service Management (CSM) and Centre for Corporate Entrepreneurship and Innovation (CCEI), which are both based in the School of Business and Economics at Loughborough University (United Kingdom). That is, several members have joint affiliations. Nonetheless, the Wine Business Research Interest Group is an independent community of scholars, doctoral researchers, and practitioners.

Please contact Dr James M. Crick if you would be interested in collaborating on our large-scale (ongoing) research projects. For example, several of our existing members are collecting and analysing survey data from numerous wine-producing countries – to target a top-tier management journal. If you are able to add to this multi-country study, kindly get in touch.

The list below shows the current members of the Wine Business Research Interest Group. If you are an academic, PhD student, or practitioner with any degree of involvement with the global wine sector, please contact Dr James M. Crick for further details about becoming affiliated to the Wine Business Research Interest Group. Likewise, if you are a researcher on other types of alcohol (e.g., craft beer), kindly get in touch, as this body of work is encapsulated within the Wine Business Research Interest Group.

Director

Dr James M. Crick

Lecturer in Marketing in the School of Business and Economics, Loughborough University, United Kingdom, and Adjunct Professor of Entrepreneurial Marketing in the Telfer School of Management, University of Ottawa, Canada

  • Coopetition strategies; entrepreneurial marketing; internationalisation; strategic marketing; market orientation and entrepreneurial orientation

Internal members (all working at Loughborough University)

Dr John W. Cadogan

Professor of Marketing in the School of Business and Economics, Loughborough University, United Kingdom and Honorary Professor and Docent in the LUT School of Business and Management, Lappeenranta-Lahti University of Technology, Finland

  • International marketing strategy; salesforce management and problem resolution; sales ethics; marketing research methods; international entrepreneurship

Dr Mathew Hughes

Professor of Entrepreneurship and Innovation in the School of Business and Economics, Loughborough University, United Kingdom

  • Entrepreneurship; innovation; internationalisation; family businesses; strategic management

Dr Keme Ifie

Lecturer in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Services marketing and management; sales management; customer orientation; salespeople

Dr Nina Michaelidou

Reader in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Consumer behaviour; personality traits; emotions and health behaviours; social media usage; advertising appeals

Dr Sahar Mousavi

Lecturer in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Customer engagement; social media; customer service experience; branding; virtual communities

Dr João S. Oliveira

Lecturer in Marketing and Retailing in the School of Business and Economics, Loughborough University, United Kingdom

  • Export marketing; export performance; business performance; international entrepreneurship

Dr Didier Soopramanien

Reader in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Online shopping; buyer behaviour; marketing decision-making; consumer psychology; forecasting

Dr Natalie Tebbett

Researcher in Geography in the Department of Geography and the Environment, Loughborough University, United Kingdom

  • Internationalisation; regional geography; rural wine regions; mobility of knowledge; higher education

Dr Thomas (Tom) Thurnell-Read

Senior Lecturer in Sociology in the School of Social of Policy Studies, Loughborough University, United Kingdom

  • Sociology; craft beer; alcohol tourism; alcohol consumption; drinking culture

External members (working outside of Loughborough University)

United Kingdom

Dr Rosalind Jones

Lecturer in Marketing in the Birmingham Business School University of Birmingham, United Kingdom

  • Entrepreneurial marketing; strategic marketing; strategic orientations; innovation and technologies

Dr Andrea Reid

Lecturer in Business Communication in the Ulster Business School, University of Ulster, United Kingdom

  • Customer relationship management; technology; entrepreneurial marketing; knowledge transfer

Dr Jennifer Smith Maguire

Professor of Cultural Production and Consumption in the Sheffield Business School, Sheffield Hallam University, United Kingdom

  • Artisanal production; biodynamic and organic wine; cultural intermediaries; provenance; terroir

Dr Shiv Chaudhry

Professor of Marketing and International Business in the Birmingham City Business School, Birmingham City University, United Kingdom

  • International entrepreneurship; ethnic enclaves; entrepreneurial marketing; marketing strategy

Dr Sarah Turnbull 

Reader in Advertising, Faculty of Business and Law, University of Portsmouth, United Kingdom

  • Marketing communications; advertising; branding; creative industries

Dr Liza Howe-Walsh

Senior Lecturer in Human Resource Management, Faculty of Business and Law, University of Portsmouth, United Kingdom

  • Global mobility; global teams; leadership; international assignments; gender in organisations

Dr Eleni (Lenia) Tsougkou

Strathclyde Business School, University of Strathclyde, United Kingdom

  • International marketing strategy; exporting; international product; international entrepreneurship; marketing management

Dr Pippa Hunter-Jones

Liverpool Management School, University of Liverpool, United Kingdom 

  • Service; service ecosystems; tourism experiences; special interest tourism

Dr Agatha Herman

Senior Lecturer in Human Geography in the School of Geography and Planning, Cardiff University, United Kingdom

  • Ethics and justice; communities; human geography; wine regions; operations management and logistics

Europe

Dr Leo-Paul Dana

Professor of Entrepreneurship, Montpellier Business School, France

  • International entrepreneurship; international business; cultural capital; wine entrepreneurship

Dr Christian Felzensztein

Professor of Strategy in the Business School, EDEM Valencia, Spain and the Business School, International University of Monaco, Monaco

  • International entrepreneurship; regional clusters; export performance; internationalisation; wine marketing

Dr Nathalie Spielmann

Associate Professor of Marketing, NEOMA Business School, Reims University, France

  •  Terroir; consumer behaviour; sustainability; firm strategy

Dr Gergely Szolnoki

Professor of Market Research, Department of Wine and Beverage Business, Hochschule Geisenheim University, Germany

  •  Consumer behaviour; wine tourism; organic wines; social media and wine; wine market analysis

Dr Natasha Evers

Associate Professor of Marketing, Trinity College Dublin, Republic of Ireland

  • International entrepreneurship; international marketing; innovation management; entrepreneurial marketing

Dr Barbara Francioni

Assistant Professor of Marketing and International Business in the Department of Communication Sciences, Humanities, and International Studies, Università Degli Studi Di Urbino Carlo Bo, Italy

  • Marketing; internationalisation; international business; family-owned companies; wine industry

Dr Giulio Ferrigno

Post-Doctoral Researcher in Management in the Scuola Superiore, Sant’Anna School of Advanced Studies, Italy

  • Strategic alliances; innovation management; digital platforms; born global organisations

Israel

Dr Eli Cohen

Associate Professor Marketing in the Guilford Glazer Faculty of Business & Management, Ben-Gurion University of the Negev, Israel

  • Quantitative methods; wine tourism; customer experience; tourism and hospitality

Dr Eli Gimmon

Associate Professor of Entrepreneurship and Strategy in the Department of Economics and Management, Tel-Hai College, Israel

  • Entrepreneurship; business strategy; regional development; clusters; industrial marketing management

Dr Yoel Mansfeld

Professor of Tourism Planning and Development in the Department of Geography & Environment, University of Haifa, Israel

  • Cultural tourism; heritage tourism; tourism and security; wine tourism

Asia-Pacific

Dr Qiushi (Cathy) Gu

Associate Professor of Tourism in the School of Humanities, Southeast University of Nanjing, China

  • Wine tourism; market segmentation; wine marketing; customer experience; Chinese tourists

Dr Susan Freeman

Professor of International Business in the UniSA Business School, University of South Australia, Australia

  • Born global firms; international new ventures; international business; international marketing

Dr Jeremy Galbreath

Associate Professor of Entrepreneurship and Strategy in the Faculty of Business and Law, Curtin University, Australia

  • Board of directors; business sustainability; corporate sustainability; stakeholder management; wine entrepreneurship

Dr Sue Blackmore

Head of the School of Viticulture and Wine Science, Eastern Institute of Technology (Hawkes Bay Campus), New Zealand

  • Wine business research; viticulture and oenology; wine education; wine management

Dr Rory Hill

Lecturer in Wine Business and Innovation in the School of Viticulture and Wine Science, Eastern Institute of Technology (Hawkes Bay Campus), New Zealand

  • Innovation; terroir; global tourism; wine tourism; value chains; wine business research

Dr Paresha N. Sinha

Senior Lecturer in International Management in the Waikato Management School, University of Waikato, New Zealand

  • International business; international entrepreneurship; institutional environments; decision-making logic

Dr C. Michael Hall

Professor of Marketing in the College of Business and Law, University of Canterbury, New Zealand

  • Tourism management; economic geography; sustainability; wine tourism; mobility

Dr Sussie C. Morrish

Professor of Marketing in the College of Business and Law, University of Canterbury, New Zealand

  • Strategic marketing; entrepreneurial marketing; international marketing; strategic alliances

The Americas

Dr Elizabeth (Liz) Thach, MW

Distinguished Professor of Wine and Management in the School of Business & Economics, Sonoma State University, United States of America

  • Wine strategy; wine marketing; wine tourism; customer service; wine exporting and distribution

Dr Angelo A. Camillo

Assistant Professor of Management in the School of Business & Economics, Sonoma State University, United States of America

  • Service and production management; strategy and business policy; international management; wine management

Dr Marcos G. M. Gonzalez

Associate Professor of Agricultural Marketing in the Business School, Universidad de Chile, Chile

  • Agricultural marketing; marketing research; regional clusters; consumer behaviour

Dr David Crick

Paul Desmarais Professor of International Entrepreneurship and Marketing in the Telfer School of Management, University of Ottawa, Canada

  • International entrepreneurship; international marketing; business models; entrepreneurial marketing

Dr Martine Spence

Professor of Marketing and Entrepreneurship in the Telfer School of Management, University of Ottawa, Canada

  • International marketing; international entrepreneurship; entrepreneurial marketing; strategy

Dr Roderick (Rod) Phillips

Professor of the History of Alcohol in the Faculty of Arts and Social Sciences, Carleton University, Canada

  • History of wine; history of wine marketing; history of terror; history of alcohol consumption; history of food in Europe.

PhD students

Artemi Tonikidou

Doctoral Researcher in Marketing and Retailing in the School of Business and Economics, Loughborough University, United Kingdom

  • New product development; improvisation; decision-making; organisational learning; entrepreneurship

Junyi (Amy) Xie

Doctoral Researcher in Marketing and Retailing in the School of Business and Economics, Loughborough University, United Kingdom

  • Customer experiences; front-line employees; services marketing; services management

Esther Mensah

Doctoral Researcher in Marketing and Retailing in the School of Business and Economics, Loughborough University, United Kingdom

  • Resource based view; relational view; co-opetition; strategic marketing; networks; renewable energy; emerging markets; international business

External PhD students (studying outside of Loughborough University)

Ms Chloe Zanardi

Doctoral Researcher in Management in the Management Division, University of Montpellier, France

  • Coopetition; strategic alliances; networks; small firms; large firms; wine marketing

Mr Jonathan Steyn

Doctoral Researcher in Business and Marketing in the UCT Graduate School of Business, University of Cape Town, South Africa

  • Collective business strategies; marketing strategy; hospitality leadership; wine business practice

Ms Jessica M. Peixinho

Doctoral Researcher in Human Biology in the Department of Biological and Medical Sciences, Oxford Brookes University, United Kingdom

  • Quantitative methods; wine business research; coopetition strategies; company performance

Mr Maximilian (Max) Tafel

Doctoral Researcher in Wine Marketing in the Department of Wine and Beverage Business, Hochschule Geisenheim University, Germany

  • Wine marketing; wine tourism; market segmentation; wine management

Ms Katharina Hauck

Doctoral Researcher in Wine Marketing in the Department of Wine and Beverage Business, Hochschule Geisenheim University, Germany

  • Marketing; organic wine; social media; market research

Mr Ali Mahdi

Doctoral Researcher in Entrepreneurial Marketing in the Telfer School of Management, University of Ottawa, Canada

  • Entrepreneurial marketing; coopetition strategies; family-owned firms; company performance; wine industry

The list below shows the current members of the Wine Business Research Interest Group. If you are an academic, PhD student, or practitioner with any degree of involvement with the global wine sector, please contact Dr James M. Crick for further details about becoming affiliated to the Wine Business Research Interest Group. Likewise, if you are a researcher on other types of alcohol (e.g., craft beer), kindly get in touch, as this body of work is encapsulated within the Wine Business Research Interest Group.

Director

Dr James M. Crick

Lecturer in Marketing in the School of Business and Economics, Loughborough University, United Kingdom, and Adjunct Professor of Entrepreneurial Marketing in the Telfer School of Management, University of Ottawa, Canada

  • Coopetition strategies; entrepreneurial marketing; internationalisation; strategic marketing; market orientation and entrepreneurial orientation

Internal members (all working at Loughborough University)

Dr John W. Cadogan

Professor of Marketing in the School of Business and Economics, Loughborough University, United Kingdom and Honorary Professor and Docent in the LUT School of Business and Management, Lappeenranta-Lahti University of Technology, Finland

  • International marketing strategy; salesforce management and problem resolution; sales ethics; marketing research methods; international entrepreneurship

Dr Mathew Hughes

Professor of Entrepreneurship and Innovation in the School of Business and Economics, Loughborough University, United Kingdom

  • Entrepreneurship; innovation; internationalisation; family businesses; strategic management

Dr Keme Ifie

Lecturer in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Services marketing and management; sales management; customer orientation; salespeople

Dr Nina Michaelidou

Reader in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Consumer behaviour; personality traits; emotions and health behaviours; social media usage; advertising appeals

Dr Sahar Mousavi

Lecturer in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Customer engagement; social media; customer service experience; branding; virtual communities

Dr João S. Oliveira

Lecturer in Marketing and Retailing in the School of Business and Economics, Loughborough University, United Kingdom

  • Export marketing; export performance; business performance; international entrepreneurship

Dr Didier Soopramanien

Reader in Marketing in the School of Business and Economics, Loughborough University, United Kingdom

  • Online shopping; buyer behaviour; marketing decision-making; consumer psychology; forecasting

Dr Natalie Tebbett

Researcher in Geography in the Department of Geography and the Environment, Loughborough University, United Kingdom

  • Internationalisation; regional geography; rural wine regions; mobility of knowledge; higher education

Dr Thomas (Tom) Thurnell-Read

Senior Lecturer in Sociology in the School of Social of Policy Studies, Loughborough University, United Kingdom

  • Sociology; craft beer; alcohol tourism; alcohol consumption; drinking culture

External members (working outside of Loughborough University)

United Kingdom

Dr Rosalind Jones

Lecturer in Marketing in the Birmingham Business School University of Birmingham, United Kingdom

  • Entrepreneurial marketing; strategic marketing; strategic orientations; innovation and technologies

Dr Andrea Reid

Lecturer in Business Communication in the Ulster Business School, University of Ulster, United Kingdom

  • Customer relationship management; technology; entrepreneurial marketing; knowledge transfer

Dr Jennifer Smith Maguire

Professor of Cultural Production and Consumption in the Sheffield Business School, Sheffield Hallam University, United Kingdom

  • Artisanal production; biodynamic and organic wine; cultural intermediaries; provenance; terroir

Dr Shiv Chaudhry

Professor of Marketing and International Business in the Birmingham City Business School, Birmingham City University, United Kingdom

  • International entrepreneurship; ethnic enclaves; entrepreneurial marketing; marketing strategy

Dr Sarah Turnbull 

Reader in Advertising, Faculty of Business and Law, University of Portsmouth, United Kingdom

  • Marketing communications; advertising; branding; creative industries

Dr Liza Howe-Walsh

Senior Lecturer in Human Resource Management, Faculty of Business and Law, University of Portsmouth, United Kingdom

  • Global mobility; global teams; leadership; international assignments; gender in organisations

Dr Eleni (Lenia) Tsougkou

Strathclyde Business School, University of Strathclyde, United Kingdom

  • International marketing strategy; exporting; international product; international entrepreneurship; marketing management

Dr Pippa Hunter-Jones

Liverpool Management School, University of Liverpool, United Kingdom 

  • Service; service ecosystems; tourism experiences; special interest tourism

Dr Agatha Herman

Senior Lecturer in Human Geography in the School of Geography and Planning, Cardiff University, United Kingdom

  • Ethics and justice; communities; human geography; wine regions; operations management and logistics

Europe

Dr Leo-Paul Dana

Professor of Entrepreneurship, Montpellier Business School, France

  • International entrepreneurship; international business; cultural capital; wine entrepreneurship

Dr Christian Felzensztein

Professor of Strategy in the Business School, EDEM Valencia, Spain and the Business School, International University of Monaco, Monaco

  • International entrepreneurship; regional clusters; export performance; internationalisation; wine marketing

Dr Nathalie Spielmann

Associate Professor of Marketing, NEOMA Business School, Reims University, France

  •  Terroir; consumer behaviour; sustainability; firm strategy

Dr Gergely Szolnoki

Professor of Market Research, Department of Wine and Beverage Business, Hochschule Geisenheim University, Germany

  •  Consumer behaviour; wine tourism; organic wines; social media and wine; wine market analysis

Dr Natasha Evers

Associate Professor of Marketing, Trinity College Dublin, Republic of Ireland

  • International entrepreneurship; international marketing; innovation management; entrepreneurial marketing

Dr Barbara Francioni

Assistant Professor of Marketing and International Business in the Department of Communication Sciences, Humanities, and International Studies, Università Degli Studi Di Urbino Carlo Bo, Italy

  • Marketing; internationalisation; international business; family-owned companies; wine industry

Dr Giulio Ferrigno

Post-Doctoral Researcher in Management in the Scuola Superiore, Sant’Anna School of Advanced Studies, Italy

  • Strategic alliances; innovation management; digital platforms; born global organisations

Israel

Dr Eli Cohen

Associate Professor Marketing in the Guilford Glazer Faculty of Business & Management, Ben-Gurion University of the Negev, Israel

  • Quantitative methods; wine tourism; customer experience; tourism and hospitality

Dr Eli Gimmon

Associate Professor of Entrepreneurship and Strategy in the Department of Economics and Management, Tel-Hai College, Israel

  • Entrepreneurship; business strategy; regional development; clusters; industrial marketing management

Dr Yoel Mansfeld

Professor of Tourism Planning and Development in the Department of Geography & Environment, University of Haifa, Israel

  • Cultural tourism; heritage tourism; tourism and security; wine tourism

Asia-Pacific

Dr Qiushi (Cathy) Gu

Associate Professor of Tourism in the School of Humanities, Southeast University of Nanjing, China

  • Wine tourism; market segmentation; wine marketing; customer experience; Chinese tourists

Dr Susan Freeman

Professor of International Business in the UniSA Business School, University of South Australia, Australia

  • Born global firms; international new ventures; international business; international marketing

Dr Jeremy Galbreath

Associate Professor of Entrepreneurship and Strategy in the Faculty of Business and Law, Curtin University, Australia

  • Board of directors; business sustainability; corporate sustainability; stakeholder management; wine entrepreneurship

Dr Sue Blackmore

Head of the School of Viticulture and Wine Science, Eastern Institute of Technology (Hawkes Bay Campus), New Zealand

  • Wine business research; viticulture and oenology; wine education; wine management

Dr Rory Hill

Lecturer in Wine Business and Innovation in the School of Viticulture and Wine Science, Eastern Institute of Technology (Hawkes Bay Campus), New Zealand

  • Innovation; terroir; global tourism; wine tourism; value chains; wine business research

Dr Paresha N. Sinha

Senior Lecturer in International Management in the Waikato Management School, University of Waikato, New Zealand

  • International business; international entrepreneurship; institutional environments; decision-making logic

Dr C. Michael Hall

Professor of Marketing in the College of Business and Law, University of Canterbury, New Zealand

  • Tourism management; economic geography; sustainability; wine tourism; mobility

Dr Sussie C. Morrish

Professor of Marketing in the College of Business and Law, University of Canterbury, New Zealand

  • Strategic marketing; entrepreneurial marketing; international marketing; strategic alliances

The Americas

Dr Elizabeth (Liz) Thach, MW

Distinguished Professor of Wine and Management in the School of Business & Economics, Sonoma State University, United States of America

  • Wine strategy; wine marketing; wine tourism; customer service; wine exporting and distribution

Dr Angelo A. Camillo

Assistant Professor of Management in the School of Business & Economics, Sonoma State University, United States of America

  • Service and production management; strategy and business policy; international management; wine management

Dr Marcos G. M. Gonzalez

Associate Professor of Agricultural Marketing in the Business School, Universidad de Chile, Chile

  • Agricultural marketing; marketing research; regional clusters; consumer behaviour

Dr David Crick

Paul Desmarais Professor of International Entrepreneurship and Marketing in the Telfer School of Management, University of Ottawa, Canada

  • International entrepreneurship; international marketing; business models; entrepreneurial marketing

Dr Martine Spence

Professor of Marketing and Entrepreneurship in the Telfer School of Management, University of Ottawa, Canada

  • International marketing; international entrepreneurship; entrepreneurial marketing; strategy

Dr Roderick (Rod) Phillips

Professor of the History of Alcohol in the Faculty of Arts and Social Sciences, Carleton University, Canada

  • History of wine; history of wine marketing; history of terror; history of alcohol consumption; history of food in Europe.

PhD students

Artemi Tonikidou

Doctoral Researcher in Marketing and Retailing in the School of Business and Economics, Loughborough University, United Kingdom

  • New product development; improvisation; decision-making; organisational learning; entrepreneurship

Junyi (Amy) Xie

Doctoral Researcher in Marketing and Retailing in the School of Business and Economics, Loughborough University, United Kingdom

  • Customer experiences; front-line employees; services marketing; services management

Esther Mensah

Doctoral Researcher in Marketing and Retailing in the School of Business and Economics, Loughborough University, United Kingdom

  • Resource based view; relational view; co-opetition; strategic marketing; networks; renewable energy; emerging markets; international business

External PhD students (studying outside of Loughborough University)

Ms Chloe Zanardi

Doctoral Researcher in Management in the Management Division, University of Montpellier, France

  • Coopetition; strategic alliances; networks; small firms; large firms; wine marketing

Mr Jonathan Steyn

Doctoral Researcher in Business and Marketing in the UCT Graduate School of Business, University of Cape Town, South Africa

  • Collective business strategies; marketing strategy; hospitality leadership; wine business practice

Ms Jessica M. Peixinho

Doctoral Researcher in Human Biology in the Department of Biological and Medical Sciences, Oxford Brookes University, United Kingdom

  • Quantitative methods; wine business research; coopetition strategies; company performance

Mr Maximilian (Max) Tafel

Doctoral Researcher in Wine Marketing in the Department of Wine and Beverage Business, Hochschule Geisenheim University, Germany

  • Wine marketing; wine tourism; market segmentation; wine management

Ms Katharina Hauck

Doctoral Researcher in Wine Marketing in the Department of Wine and Beverage Business, Hochschule Geisenheim University, Germany

  • Marketing; organic wine; social media; market research

Mr Ali Mahdi

Doctoral Researcher in Entrepreneurial Marketing in the Telfer School of Management, University of Ottawa, Canada

  • Entrepreneurial marketing; coopetition strategies; family-owned firms; company performance; wine industry

The Wine Business Research Interest Group has strong connections with the following practitioners (located in multiple countries). These individuals and organisations are vital for ensuring that our research is actionable outside of an academic environment.

Private companies

  • Rothley Wine Estate – Leicester (United Kingdom)
  • Aotearoa NZ Fine Wine Estates – Havelock North (New Zealand)

Masters of Wine (MWs)

  • Mr Patrick Schmitt, MW – London (United Kingdom)
  • Mr Rob Geddes, MW – Sydney (Australia)
  • Mr Andrew Caillard, MW – Sydney (Australia)
  • Dr Elizabeth (Liz) Thach, MW – Sonoma (United States of America)

Wine industry leaders

  • English Wine Project – Chesterfield (United Kingdom)
  • The Wine Side of Israel - Tel Aviv (Israel)
  • Wines of Western Australia – Perth (Australia)
  • Wines of Great Britain – Leicester (United Kingdom)

Wine journalists

  • Ms Federica Zanghiella – London (United Kingdom)
  • Ms Jamie Goode – London (United Kingdom)
  • Ms Yvonne Lorkin – Auckland (New Zealand)
  • Mr Peter Macauley – Maidstone (United Kingdom)

Wine educators

  • Mr Rob Statham – Ottawa (Canada)
  • Mr Alison Crowe – San Francisco (United States of America)
  • Mr Richard Alderson – Christchurch (New Zealand)

We are grateful to these practitioners for their support and look forward to all future collaboration activities with the Wine Business Research Interest Group. For consultancy services, please contact Dr James M. Crick for more information.

Doctoral students join a lively and supportive community of research students, becoming an integral part of the School’s research culture. We welcome approaches from suitably qualified graduates, particularly those with a relevant master’s degree and sufficient funding, who may wish to undertake research projects in the specialist areas of the group, leading to a PhD. 

As a research student, you will be encouraged to attend conferences to present your work and develop joint publications with your supervisors. The Wine Business Research Interest Group has great supervisory experience and is keen to supervise high-quality research students in members’ specialist research fields. For students interested in further information on potential PhD projects and supervisors, please stay tuned to our webpages.

Alternatively, you may also click on one of the options below for more info:

Explore doctoral programmes
Application process

Please contact your prospective supervisor(s) directly with an overview of what you would like to study throughout your PhD thesis. For more information on wine industry data, please contact Dr James M. Crick.

Lastly, other alcohol-producing sectors can be used as a research setting under the Wine Business Research Interest Group (e.g., craft beer, single malt whisky, and gin). Again, kindly send all queries to the relevant academic(s).