Centre for Service Management

What is more important? Quality or customer experience (CX)?

CSM doctoral researcher Majd AbedRabbo unpicks how CX works in a new Blog post

Leading Innovation, Driving Quality, Transforming Services

CSM's research focus is situated at the individual, organisational and societal levels and represents the themes that we believe matter most in service exchange.

Centre Director: Professor Thorsten Gruber

Our location

We're based in the Sir Richard Morris building at Loughborough University.

What is more important? Quality or customer experience (CX)?

CSM doctoral researcher Majd AbedRabbo unpicks how CX works in a new Blog post

Leading Innovation, Driving Quality, Transforming Services

CSM's research focus is situated at the individual, organisational and societal levels and represents the themes that we believe matter most in service exchange.

Centre Director: Professor Thorsten Gruber

Our location

We're based in the Sir Richard Morris building at Loughborough University.