Dr Sahar Mousavi, Lecturer in Marketing and member of the Centre for Service Management at the School of Business and Economics, recently visited The School of Business, Society and Engineering, Mälardalen University, in Västerås, Sweden.

Dr Mousavi was invited to deliver a seminar for academic staff based on her research on virtual brand communities. In addition to the seminar, Dr Mousavi delivered a guest lecture to MSc students in Marketing.

Sahar said:

“It was a great pleasure to spend time at Mälardalen University. I was delighted to receive the invitation. It was an even greater pleasure to share my research with my fellow academics at Mälardalen University, who were very hospitable.

"The city of Västerås, is one of the oldest cities in Northern Europe with several ancient sites and monuments which I was fortunate to visit. I look forward to further collaboration with members of the school and strengthening the relationship between our two universities.”