I started out interning for start-up food and drink brands, and eventually got a full-time job in social media for Vita Coco. After 18 months, I moved on to HelloFresh for another two years as Content Manager and after that I went freelance to work for brands like Linda McCartney Foods, itsu and more. The food and drink industry is a close knit community and I found that referrals came in via word of mouth and I was never short of work.

I started Small Fry as a way to work on bigger projects with a variety of creatives (rather than just freelancing solo). We’ve worked with brands such as BrewDog, Camden Town Brewery, BBC Sounds and plenty more.

Having a creative/visual degree helped massively. Social Media is hugely visual and relies on graphic design and visual trends. It’s helped me when briefing, commissioning and managing other creatives as well as when pitching and presenting ideas to clients. I also found it useful when applying to jobs using creative ways to catch the attention of the brand.