Semester 1 & 2

Compulsory

Professional Training Preparation

The aim of this module is to enable students to understand the objectives of professional training and to obtain the basic skills necessary to acquiring and completing a placement.

Team Projects

The main aim of this module is to contribute to the development of the student's skills (subject specific and transferable) through the undertaking of group projects. Subsidiary aims will be to further the education of the student in a range of areas through the use of self-guided learning and to familiarise the student with the professional constraints and benefits of working in a small team and to strict deadlines.

Semester 1

Compulsory

Marketing

The aims of this module are:

  • To introduce students to the concepts, principles and techniques involved in marketing.
  • To familiarise students with the role of marketing management within organisations (including retail, consumer goods, industrial goods, service, non-profit oriented) and across international contexts.

Management Science Methods

The aims of this module are:

  • To ensure that students have an understanding of the key principles, models and techniques used to tackle management decision problems.
  • To develop skills in the analysis and modelling of management situations and approaches to evaluation and assessment of alternatives in complex scenarios.
  • To develop core concepts and skills required to effectively support managers faced with decision problems.

Software Engineering: Practices and Principles

More information to follow.

Industry Insight

The aims of this module are for the student to be able to:

  • identify a range of 'best practice' techniques as advocated by IT and business leaders
  • undertake literature research on an IT-business topic and present the research by a variety of means
  • develop and present a reasoned business argument and proposal to business leaders

Semester 2

Compulsory

Digital Marketing

The module aims to equip students with an in-depth knowledge of the digital marketing, including social media. We will also study the underlying academic theories of marketing, business and consumer behavior and how these relate to the application of digital marketing in the real world.

Corporate Social Irresponsibility and International Governance

The aims of this module are to:

  • Enable students to understand the wider political, economic, social, and cultural contexts shaping business activities.
  • Provide a deeper understanding of the corporate governance systems encountered by multinational corporations around the world.
  • Evaluate failures in corporate governance and irresponsible business practices.
  • Demonstrate the relevance of the institutional context in the adoption, adaptation and diffusion of management practices across the world.
  • Provide a deeper understanding of organisational resilience, responsibility and regeneration.

Web Systems: Security, Architecture, Development

More information to follow.