As opposed to undergraduate studies, once you’re a postgraduate, the ball is in your court. You are essentially free to make your own way (obviously with guidance), but the emphasis is on you and the directions you want to take. You will not be given essay titles on a plate, like at undergraduate; you will instead be tailored by experts in the respective areas you are interested in, and these experts will help you to develop yourself in the fields you are interested in. I chose to undertake my MA as I wanted to take my interest in the subject to the next level. I was interested in and enjoyed studying the subject; there was no other incentive.