Before coming to Loughborough to start my master’s in digital media and society, I worked in public relations (PR) – amassing seven years’ experience with some international brands. I wanted to deepen my understanding of how UK and US companies run media campaigns and how audiences respond. The programme at Loughborough offered exactly the resources and insights I was looking for.
I enjoyed my course and the Researching Communication modules were especially valuable. They introduced me to both qualitative and quantitative research methods – such as interviews and online surveys – which I still use today in my media work.
The study rooms across campus and in the library are very convenient. I often used them to review lecture slides before classes. This made me feel better prepared – ready to engage with my tutors and the work we were going to cover.
The University is very supportive of international students. Weekly sessions on language and academic writing helped me adapt quickly and strengthen my skills. Beyond my course, one of the highlights of my time at Loughborough was living on campus and making friends with people from around the world. I now have friends in Kenya, India, Egypt, Pakistan and China. We shared professional experiences, stories and cuisines from our countries which was really inspiring – and a lot of fun.
My master’s offered an optional placement. I joined a postgraduate internship programme as a Stakeholder Manager for a UK skincare company. I worked on electronic direct mail (EDM) and key opinion leaders (KOL) marketing to boost the company’s sales, engagement and social media followers. This experience enhanced my skillset and CV – strengthening my international background and competitiveness in the job market.
When I graduated with my master’s degree, I secured a PR role in a large corporation where international insight is highly valued. My time at Loughborough taught me to set clear goals and use the degree – not just as a qualification but as a step toward personal growth and cultivating bolder ambitions.
My advice for anyone thinking about doing postgraduate studies is to have a clear goal, stay focused and use the experience to grow into your best self.