The aim of this module is for students to develop a systematic and critical understanding of global sport markets, from both a strategic marketing and media perspective, and to explore, access and critically evaluate the current practices in marketing, communications and the media within the global sport context, as well as the challenges they present in this rapidly changing environment.

The aim of this module is for the student to examine the various ways in which sport and politics interact outside of the formal processes of governance and governmentality.

The aim of this module is to enhance student understanding of the main aspects of the development of sport in local, national and global contexts.

The aims of this module are for the student to:

• recognise and appraise the philosophical underpinnings of sport management research, and define how this affects the 'research design' journey;
• critically appraise and demonstrate how different research designs generate knowledge in sport management;
• differentiate and apply a range of approaches when summarising literature relevant to sport management;
• reflect upon the differences between 'pure' and 'applied' research and their relevance to the topic under investigation;
• critically analyse and interpret quantitative/qualitative data using appropriate software- and non-software-based tools/techniques;
• acquire academic- and professional-based skills.

The aims of this module are for students to:

• take ownership of their sport management-related personal learning and development, including building the skills required to successfully work in the sports industry
• develop a critical appreciation of the professional skills needed to work within a variety of sporting ecosystems
• develop knowledge of sport organisations' needs in the short-to-medium-term
  create their own body of evidence of their demonstration of sport management-related competencies