This programme draws on the University's outstanding global reputation and research expertise to equip you with strong knowledge and a critical understanding of sport management, sport politics and policy, and sport development. For more information about part-time study patterns, please contact the School/Department.

Compulsory modules

Global Sport Marketing and Media (15 credits)

The aim of this module is for students to develop a systematic and critical understanding of global sport markets, from both a strategic marketing and media perspective, and to explore, access and critically evaluate the current practices in marketing, communications and the media within the global sport context, as well as the challenges they present in this rapidly changing environment.

The Politics of Sport (15 credits)

The aim of this module is for the student to examine the various ways in which sport and politics interact outside of the formal processes of governance and governmentality.

The Development of Sport (15 credits)

The aim of this module is to enhance student understanding of the main aspects of the development of sport in local, national and global contexts.

Research Methods and Skills for Sport Managers (30 credits)

The aims of this module are for the student to:

  • recognise and appraise the philosophical underpinnings of sport management research, and define how this affects the 'research design' journey;
  • critically appraise and demonstrate how different research designs generate knowledge in sport management;
  • differentiate and apply a range of approaches when summarising literature relevant to sport management;
  • reflect upon the differences between 'pure' and 'applied' research and their relevance to the topic under investigation;
  • critically analyse and interpret quantitative/qualitative data using appropriate software- and non-software-based tools/techniques;
  • acquire academic- and professional-based skills.

Personal Development for Sport Management Employability (15 credits)

The aims of this module are for students to:

  • take ownership of their sport management-related personal learning and development, including building the skills required to successfully work in the sports industry
  • develop a critical appreciation of the professional skills needed to work within a variety of sporting ecosystems
  • develop knowledge of sport organisations' needs in the short-to-medium-term
    create their own body of evidence of their demonstration of sport management-related competencies

Compulsory modules

Governing Sport (15 credits)

The aim of this module is for students to develop a critical knowledge and understanding of:

  • concepts, theories, models of policy and of the policy-making process in sport
  • global governance structures and the strategic impact of good governance principles in sport organisations
  • the key legal frameworks underpinning the regulation of sport and its operation, and be able to apply the above in practice

Sport and International Development (15 credits)

The aim of this module is for the student to examine the interrelationships of sport and international development.

Sport Integrity (15 credits)

The aims of this module are to critically examine the concept of sport integrity and the ways in which sport integrity is both challenged and promoted in a global context.

Research Methods and Skills for Sport Managers (30 credits)

The aims of this module are for the student to:

  • recognise and appraise the philosophical underpinnings of sport management research, and define how this affects the 'research design' journey;
  • critically appraise and demonstrate how different research designs generate knowledge in sport management;
  • differentiate and apply a range of approaches when summarising literature relevant to sport management;
  • reflect upon the differences between 'pure' and 'applied' research and their relevance to the topic under investigation;
  • critically analyse and interpret quantitative/qualitative data using appropriate software- and non-software-based tools/techniques;
  • acquire academic- and professional-based skills.

Personal Development for Sport Management Employability (15 credits)

The aims of this module are for students to:

  • take ownership of their sport management-related personal learning and development, including building the skills required to successfully work in the sports industry
  • develop a critical appreciation of the professional skills needed to work within a variety of sporting ecosystems
  • develop knowledge of sport organisations' needs in the short-to-medium-term
    create their own body of evidence of their demonstration of sport management-related competencies

Project (SM/SMPID) (45 credits)

The aim of this module is for students to design, conduct and report on an original research study of an aspect of sport management, politics or international development.

Compulsory modules

Personal Development for Sport Management Employability (15 credits)

The aims of this module are for students to:

  • take ownership of their sport management-related personal learning and development, including building the skills required to successfully work in the sports industry
  • develop a critical appreciation of the professional skills needed to work within a variety of sporting ecosystems
  • develop knowledge of sport organisations' needs in the short-to-medium-term
    create their own body of evidence of their demonstration of sport management-related competencies

Project (SM/SMPID) (45 credits)

The aim of this module is for students to design, conduct and report on an original research study of an aspect of sport management, politics or international development.