On completion of this programme, you will be able to:

• Critically evaluate a range of academic and public communication sector case studies and sources.
• Communicate effectively to specialist and non-specialist audiences.
• Effectively design online campaigns as if working in the public communication sector.
• Plan, organise and manage, with appropriate supervision, a significant self-directed project.
• Work flexibly, creatively and independently, displaying a high degree of self-direction and initiative.
• Deploy your independent learning ability required for continuing professional development
• Use skills and abilities expected of a professional in the public communication sector.