All Amazon teams and businesses, from Prime delivery to Amazon Web Services, are guided by four key tenets: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

We are driven by the excitement of building technologies, inventing products, and providing services that transform the way our customers live their lives and run their businesses. 

What unites Amazonians across teams and geographies is that we are all striving to delight our customers and make their lives easier. The scope and scale of our mission drive us to seek diverse perspectives, be resourceful, and navigate through ambiguity. Inventing and delivering things that were never thought possible isn't easy, but we embrace this challenge every day.