Sinead O’Keeffe

  • Doctoral Researcher
Start date: January 2014
Primary supervisor: Dr Do Young Pyun
Secondary supervisor(s): Dr Peter Dickenson

Sinead obtained a BA in Applied Languages from Waterford Institute of Technology (WIT) and subsequently completed a MBS in Internationalisation, also in WIT.  Sinead is currently a lecturer in Marketing in Waterford Institute of Technology and is pursuing a PhD with Loughborough University, focusing on the area of sponsorship in Formula One.


Research title: Sponsorship in Formula One Motor Racing – The Role of Image Transfer in Sponsorship Effectiveness