Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171

Advanced VR Research Centre

Where it counts

The AVRRC aims to undertake research that is worthwhile and which can deliver value for money. A number of our sponsors, especially industry who have generously supplied us with equipment (hardware and software) readily contact us for technical information and advice. In one instance led to one of our sponsors receiving the Queens' Award for Industry.


Our sponsors make effective use of our telephone service and on occasions access to our specialist research facilities.

Whilst one of our research outputs is published in international journal and conference outlets we also provide excellent opportunities for undergraduate students to get involved in our research activities. People are our greatest asset and we strive to provide an exciting and dynamic research environment in which to complete their studies.