How cash‑in‑hand businesses can get stuck in the informal economy

English pound notes fanned out

An opinion piece written by Dr Danny Buckley of Loughborough Business School for the Conversation.

Around 10% of the UK economy operates off the books. That means billions of pounds worth of cash-in-hand payments that never get taxed.

But all of that cash isn’t necessarily being handled by career criminals. Much of it is being earned by the hard work of painters and decorators, hairdressers or landscape gardeners.

Many of these workers will have started off using cash payments as a springboard – a cheap, low-risk way to test whether a business idea works before committing to the formalities (and costs) of making everything official.

But sometimes these businesses end up trapped in the “informal” or “hidden” economy – not because of personal greed or an aversion to paying tax, but because they can’t afford to lose the customers that helped them get started in the first place.

Our research highlighted the problems workers face as they set out intending to build a fully legal and legitimate tax-paying business.

Many cash-in-hand businesses win their first customers – who may be supportive neighbours or friends – by being cheap. Working in cash, without the tax and overheads a registered business has to carry, they can undercut everyone else.

Those prices then become expected and lead to word-of-mouth recommendations. As one self-employed plasterer told us: “At the start I kept the price low just to get work, to build it up. But now people expect that [same] price.

"If I raise it, they’ll go somewhere else. It’s hard to change it once you’re known for being cheap.”

A heating engineer commented: “Initially, I did build a good customer base, but now I know [it was] because I was so cheap. I wasn’t accounting for tax and all that.”

Trust and reputation can grow by being a familiar, reliable face in the neighbourhood. As one painter and decorator explained: “I didn’t need a website or anything. People know me around here, they knew I’d do a good job. That’s how I got work, just word of mouth. That’s all I needed.”

A cash-in-hand economy runs on trust, reputation and identity – which is precisely why lots of businesses don’t manage to leave it behind.

Continues…

 

For the full article visit the Conversation.

Press Release Reference: 26/201

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2026 QS World University Rankings – the tenth year running.

Loughborough has been ranked eighth in the Complete University Guide 2027 – out of 130 institutions. The achievement means Loughborough remains among a select group of universities that have maintained a top 10 position for more than 10 consecutive years, alongside Oxford, Cambridge, the London School of Economics, St Andrews, Durham and Imperial.

Loughborough was also named University of the Year for Sport in the Times and Sunday Times Good University Guide 2025 - the fourth time it has been awarded the prestigious title.

In the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded eight Queen Elizabeth Prizes for Higher and Further Education.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.