Professor Nichola Callow to lead education and student experience at Loughborough University

Professor Nichola Callow

Loughborough University has appointed Professor Nichola Callow as its new Pro Vice-Chancellor for Education and Student Experience. 

An accomplished higher education leader and internationally recognised sport psychologist, she joins the University with a distinguished record of shaping academic strategy and enhancing outcomes for students. 

In her new role, she will oversee Loughborough's education portfolio, championing innovation in learning and teaching while helping students realise their full potential. 

Professor Callow joins from Bangor University, where she serves as Pro Vice-Chancellor with strategic responsibility for education, student retention and progression, the student experience, employability and academic input to student recruitment.  

A graduate of Bangor University, she holds a BSc in Physical Education and Psychology, a PGCE in Outdoor Activities and Science, and a PhD in Sport Psychology. She was awarded a Personal Chair in 2012. 

Originally an accredited Sport and Exercise Psychologist through the British Association of Sport and Exercise Sciences, Professor Callow was a Registered Psychologist with the Health and Care Professions Council from 2009 to 2023 and has extensive experience of working with elite performers in applied settings. She has been a Chartered Sport and Exercise Psychologist with the British Psychological Society for over twenty years. 

Internationally recognised for her research in sport psychology, Professor Callow's work has advanced understanding of imagery, performance, leadership, team dynamics, and resilience in sport. Her research has informed practice at the highest levels, for example, shaping how coaches develop and apply psychological skills to enhance athlete performance. The impact of this work extends beyond individuals and teams, influencing the content of national coaching qualifications and helping to strengthen coaching practice across the sector. 

Loughborough's Vice-Chancellor and President, Professor Nick Jennings, said: “We are delighted to welcome Professor Callow to Loughborough. Her outstanding track record in educational leadership, commitment to enhancing the student experience, and deep understanding of the transformative role of sport and wellbeing in education make her an excellent fit for this role. We look forward to the contribution she will make as we continue to deliver an exceptional experience for our students." 

Commenting on her appointment, Professor Callow said: “I am delighted to be joining Loughborough University as Pro Vice-Chancellor for Education and Student Experience. Loughborough has an outstanding reputation for academic excellence, innovation and its commitment to providing a transformative student experience. I’m excited to become part of such an ambitious and forward-thinking institution. 

“I look forward to working collaboratively with staff and students across Loughborough to build on the University’s considerable strengths, embrace new opportunities and ensure that every student is supported to thrive and achieve their aspirations.”

Press Release Reference: PR 26/252

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2026 QS World University Rankings – the tenth-year running.

Loughborough has been ranked eighth in the Complete University Guide 2027 – out of 130 institutions. The achievement means Loughborough remains among a select group of universities that have maintained a top 10 position for more than 10 consecutive years, alongside Oxford, Cambridge, the London School of Economics, St Andrews, Durham and Imperial.

The University also ranked 9th in the Guardian University Guide 2027, out of 123 institutions nationwide and was named University of the Year for Sport in the Times and Sunday Times Good University Guide 2025 - the fourth time it has been awarded the prestigious title.

In the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded eight Queen Elizabeth Prizes for Higher and Further Education.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.