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Four reasons the UK should bid for the 2040 Olympic and Paralympic Games

As the sun sets on the 2024 Olympic and Paralympic Games in Paris, and we wait another four years for the Los Angeles games to begin, a simple question hangs in the air: should the UK consider a bid for the Olympics and Paralympics?

Australia will host in 2032 in Brisbane, and it is being reported that Qatar will host in 2036 in Doha. So, the next opportunity to secure the hosting rights is 2040 and 16 years out, plans for bids are already underway.

As UK-based sport researchers studying the impacts and legacies of international sporting events, we can see four clear reasons why hosting another Olympics would be a positive opportunity, rather than a burden, for the UK.

1. Different bidding and hosting requirements

The Olympic bidding process has changed. The International Olympic Committee (IOC), the governing body responsible for allocating the hosting rights, has introduced “Agenda 2020+5” in acknowledgement of the need to build more sustainable games, and the ongoing cost overruns of past Olympics.

Among many other reforms, Agenda 2020+5 has replaced the traditional, competitive bidding process with an ongoing, open dialogue between candidate host nations. The “new norm” is an initiative to reduce the burden of prospective hosts in a range of games-related areas – for example, placing more emphasis on mega-event sustainability, and giving host cities and countries more flexibility when it comes to event programming and venue usage.

2. The way hosts deliver the games has changed

Recent mega-event bidding trends suggest a shift towards more flexible hosting models. Only two new venues (Porte del la Chapelle and the Aquatics Centre) were constructed for the Paris Olympics and Paralympics, demonstrating it is possible to host with preexisting venues.

The IOC and other agencies are now open to the possibility of multi-city, regional or even multi-country bids – evident in the recent awarding of the 2030 Winter Games to the French Alps, as well as the 2026 Fifa World Cup to North America (Canada, Mexico and the US). These and other examples show innovative, more sustainable ways to host beyond a traditional single-city extravaganza.

Findings from our recent feasibility study for a UK “capital of sport” found a strong appetite across all four UK nations to continue to host events of different scales in the coming decades. A number of UK cities – including Manchester, Birmingham, Glasgow and Cardiff – have a strong track-record of hosting major events since London 2012, so any UK 2040 bid would need a constructive discussion around the locations and effective use of infrastructure.

This is possible, as we are seeing with the Uefa Men’s Euros 2028 ten-stadium consortium between the UK and the Republic of Ireland.

3. The UK has learned from past mistakes

The UK has learnt a great deal from hosting previous mega-sporting events, from infrastructure development and organising committee effectiveness to securing long-term social legacies. However, research has consistently shown that despite government rhetoric, no mega-event anywhere in the world has fully realised its legacy ambitions...

Read the full article, by Dr Mathew Dowling and Dr Verity Postlethwaite, on The Conversation website. 


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Notes for editors

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Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2024 QS World University Rankings – the eighth year running. 

Loughborough is ranked 6th in The UK Complete University Guide 2025, 10th in the Guardian University League Table 2024 and 10th in the Times and Sunday Times Good University Guide 2024. 

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’, and in the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes. 

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