The three-year partnership will see Actiph Water support all 20 performance sport programmes as well as using Loughborough University’s Boxing Centre of Excellence as a ‘Living Lab’ for its alkaline ionised water.
Loughborough’s performance sport programmes include some of the world’s best student-athletes, including current students who have just competed at the 2020 Tokyo Olympic and Paralympic Games.
Loughborough’s Boxing Centre of Excellence is a unique environment that professionalises all aspects of boxing performance and athlete development, merging technical coaching from Angel Fernandez with world-class performance support services.
Andy Shepherd, Performance Nutrition Lead, Loughborough Sport said:
“We’re delighted to partner with Actiph as Loughborough closely supports our athletes’ training and performance through optimising what they consume on a daily basis.
“The partnership with Actiph offers us a great opportunity to better support our athletes with their ability to access water and manage their hydration pre, during and post competition as well as offer additional support during travel and pre-season.”
Nick Ross, CEO at Actiph said:
“We are thrilled to be partnered with Loughborough Sport and able to work with their outstanding athlete performance centres.
“Loughborough is at the pinnacle of British sport – developing many of our future stars – and at the leading edge in education and research.
“At Actiph, we believe optimum hydration is key to both physical and mental performance. We’re always therefore striving to help individuals and teams reach their full potential by providing the best product on the market. We are really excited to see what the team can deliver from Tokyo 2020 and beyond.”
Jo Simpson, Commercial and Facilities Director at Loughborough Sport, added:
“We are excited to be launching this new partnership which allows us to further support our incredible athlete community and gives Actiph access to our unique sporting ecosystem. We believe in excellence in all areas and this new partnership adds yet another outstanding element to our world-leading sporting offer.”
Actiph water is available through a number of major supermarkets and online retailers as well as via a subscription service at Actiph’s online shop. For more information, visit its website: ACTIPH
For more information on Loughborough’s performance support services click HERE.