Futuristic city and roads

Future Transport Campaign: University launches new drive to promote game-changing research and innovations

Loughborough University is celebrating the academics and projects that look to revolutionise vehicles and the way we travel as part of a two-month initiative focussed on the future of transport.

Future Transport asset

Keep up-to-date with the campaign on Twitter with #LboroExperts.

The Future Transport Campaign has been designed by the PR team and will feature dozens of news stories, features, television interviews and editorial pieces based on the work done by numerous Schools and departments.

It has already enjoyed a fruitful soft launch, with articles on topics such as driving tests changes and green airlines appearing on the Guardian website, the Telegraph online and Wired UK.

APTV also met with research student Leo Camelo to produce a short film on how unmanned aerial vehicles – or ‘drones’ – are helping Geography academics with their research. The video featured on the news agency’s website and received international coverage.

 Leo Camelo on APTV.

Geography research student Leo Camelo discussed how drones are being used by the department with APTV. 

Over the next two months, the goal is to bring even more innovations and research to the public’s attention.

There will be items on autonomous and electric vehicles, routes being explored to eliminate the use of fossil fuels, and the launch of a new research centre focussed on making driverless cars safe for motorists and pedestrians.

The public’s top questions on the future of transport will be answered by experts in the field and the campaign will also shine a light on transport-related projects being led by Loughborough students, including the Formula Student project.

A series of short explainers will also be launched, giving an insight into how different components work in cars, planes and even helicopters.

 Photo of the 2019 car on race track with driver

The campaign will highlight research into the future of transport plus student-led projects, such as Formula Student.

Pro Vice-Chancellor for Research Professor Steve Rothberg said: “Transport technologies have been part of education and research life at Loughborough for more than a century.

"Now we are heading into a period of enormous change where the low carbon and mobility agendas will transform transportation as we know it and Loughborough research is leading the way.”

The Future Transport Campaign is part of the LboroGameChangers initiative, which has been launched to boost the University’s research reputation.

To keep up-to-date with the research published as part of the campaign, click on the Focus on: Future Transport section on the Media Centre.

Notes for editors

Press release reference number: 19/167

Loughborough University is equipped with a live in-house broadcast unit via the Globelynx network. To arrange an interview with one of our experts please contact the press office on 01509 223491. Bookings can be made online via www.globelynx.com

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2019 QS World University Rankings, University of the Year by The Times and Sunday Times University Guide 2019 and top in the country for its student experience in the 2018 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2020, 5th in the Times and Sunday Times Good University Guide 2020 and 8th in The UK Complete University Guide 2020.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.


Loughborough staff, students and alumni make a real difference. They challenge convention, think creatively and find solutions to some of the biggest challenges facing society today and in the future.

Meet the #LboroGameChangers at lboro.ac.uk/lborogamechangers