NEW CAMPAIGN: Paralympic gold medallist Jonnie Peacock launches Loughborough University’s experts’ guide to a happy and healthy Christmas and New Year

The University has launched its Christmas and New Year health and wellbeing campaign – an eight-week initiative which aims to inspire positive changes to physical and mental prosperity.

Throughout January and December academics and experts will offer advice and insight into ways to be healthier and happier over the festive and New Year period.

More than a dozen topics will be covered including willpower, exercise, sleep, losing weight, mental wellbeing and finance.

Our experts cover numerous academic disciplines, from sports science, to business and economics, to English and the arts, and can be found on Twitter using the #LboroExperts hashtag, during December and January.

All of the content will appear on the University’s website, and will be shared via Twitter and Facebook throughout December and January, with photos and videos also appearing on Snapchat and YouTube.

Gold medal-winning Paralympian and Strictly Come Dancing star, Jonnie Peacock, who trains at Loughborough, launched the campaign today with some simple advice for improving New Year diets.

He said: “Make small changes and just keep introducing more.

“So, add in as much fruit and veg as possible. Take out all the sugary foods, and then take out more and more.

“You don’t have to take out everything in that first week - make small improvements as the weeks go on.

“You don’t just want to do it for a week, you want to introduce that change for a long, long time. Going cold turkey can sometimes be the worst thing to do.”

The campaign will be delivered in two parts.

The Christmas half will focus on improving your festive break, and will include advice about:

  • Why you should let yourself indulge – how to do it without going to extremes
  • The phenomenon of ‘alcoholidays’ – how a change in seasonal routine affects your sleep
  • Tips for encouraging youngsters to go for greens and not feast on unhealthy snacks during December
  • How to get the best out of your supermarket

The New Year half will then feature a collection of articles which aim to get 2018 off to a fit and happy start:

  • How to improve your willpower
  • The benefits of setting goals within your New Year resolutions
  • Kick-starter fitness routines
  • Improving your finances
  • The science of losing weight
  • The importance of good sleep

The first piece, released today, brings welcome news about the merits of indulgence – and how allowing a few festive luxuries over Christmas might be better for you than attempting all-out abstinence.

Psychologist Dr Gemma Witcomb and PhD researcher Chris McLeod kick things off with, Why indulgence is better for you this Christmas…

Merry Christmas!


Notes for editors

Press release reference number: 17/166

Loughborough University is equipped with a live in-house broadcast unit via the Globelynx network. To arrange an interview with one of our experts please contact the press office on 01509 223491. Bookings can be made online via

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world to study sports-related subjects in the 2017 QS World University Rankings and top in the country for its student experience in the 2016 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 6th in the Guardian University League Table 2018, 7th in the Times and Sunday Times Good University Guide 2018 and 10th in The UK Complete University Guide 2018. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.