IAS Seminar: Manifesting Chutzpah in business
- 14 March 2024
- 12pm-1pm
- International House and online
Institute of Advanced Studies (IAS) Visiting Fellows Dr Yoel Asseraf and Professor Kalanit Efrat will deliver a seminar on their research, fully titled 'Manifesting Chutzpah in business: How Chutzpadik behaviour affects advertising effectiveness and export performance'.
Chutzpah helps you stand out. This is particularly evident in advertising (through differentiation), and exporting (increasingly predicated on entrepreneurship). Yet, knowledge of Chutzpadik behavior in business in general, and advertising and exporting in particular, is fragmented.
Please arrive from 11.45am for a 12pm start. For those joining in-person, lunch will be served after the seminar from 1pm.
Contact and booking details
- Name
- Kieran Teasdale
- Email address
- ias@lboro.ac.uk
- Cost
- Free
- Booking required?
- Yes