New national benchmark reveals what UK households need to be digitally included in 2025

A new report has set out a national benchmark for what UK households need to feel digitally included in 2025.

Image showing the breakdown of the digital inclusion per household

Developed in collaboration with members of the public, the Minimum Digital Living Standard (MDLS) highlights the importance of having a combination of devices and internet connection, as well as the knowledge and skills needed to connect, communicate, and engage safely and confidently in today’s digital world.

The MDLS was led by Loughborough University’s Centre for Research in Social Policy (CRSP), the University of Liverpool, Good Things Foundation, and funded by the Nuffield Foundation.

The research builds on an initial study looking at the digital needs of families with children, and now includes a broader range of households.

Discussion groups with working-age adults, pensioners, parents and young people in urban and rural areas identified a set of core must-haves under three categories:

  • Digital goods and services (such as a mobile phone, large screen device, TV, and reliable broadband and/or sufficient mobile data)
  • Functional knowledge and skills (being able to set up devices and connection, doing tasks online such as searching the internet and using email, managing devices and storage)
  • Critical knowledge and skills (relating to online safety, passwords, making payments, evaluating what you see and share, identifying risks and scams, managing social pressures and practicing empathy online)

It also identifies how digital needs vary: for instance, households with children require more devices, and need skills to support and protect children online, while pensioners discussed the need for a landline in areas with poor mobile coverage, and considerations around device screen size.

The research highlights issues around meeting digital needs, such as the ongoing cost of staying digitally connected, especially in families as children age, and the implications of poor broadband and mobile provision, particularly in rural areas.

“All groups noted the challenges of keeping up with ongoing digital changes, in particular the recent expansion of AI.

“Digital inclusion is no longer a ‘nice-to-have’ — it’s a necessity,” said Katherine Hill of Loughborough University. “The people we spoke with were really clear about the importance of being able to engage with technology, ‘like it or not’, as it affects nearly every aspect of life now.

“Crucially, it is members of the public, young and old from across the UK, who are at the heart of this research saying what they think people need to be included and not left behind.

“The MDLS helps us move away from vague ideas about digital access and gives us a concrete, evidence-based standard rooted in everyday life.”

The MDLS is designed to inform:

  • Government policies, including the UK’s Digital Inclusion Action Plan and devolved government strategies
  • Public services, from education and health to housing and social care
  • Telecoms regulation, including affordability standards and online safety
  • Local delivery, helping councils and charities target support to those most in need

Dr Chloe Blackwell, also from Loughborough, added: “MDLS empowers organisations to understand and tackle digital exclusion. It’s a practical tool that everyone — from councils to telecom providers — can use to ensure no one is left behind.”

With the digital landscape constantly evolving, the MDLS will need regular updates to remain relevant. But this 2025 benchmark is a vital starting point to close the UK’s digital divide.

Professor Simeon Yates, from the University of Liverpool, who led the overall MDLS programme of research said: "The MDLS provides the first national benchmark for what it means to have a basic digital living standard.

“Developing the MDLS has been a long-term commitment by the Digital Media and Society Research Institute at the University of Liverpool alongside our key partners at CRSP and the Good Things Foundation, and with many other colleagues.

“As we move into an ever more digital era, with the rise of AI and increasing use of digital tools in everyday life, both policy makers and academic researchers need a standard starting point for considering what it means to be included in such a society".

Dr Emma Stone, from Good Things Foundation - the UK’s leading digital inclusion charity, said: “It is exciting to see how the Minimum Digital Living Standard is already being used to inform policy making and practical collaborations across the UK.

“Members of the public are telling us what households need to connect and engage with opportunities safely and confidently. All of us - from government to charities, tech to telecoms, banks to hospitals - need to play our part in enabling inclusion.”

Dr Catherine Dennison from the Nuffield Foundation, who funded the research, said: “It has been amazing to see MDLS move from an initial idea into the important tool it is today, and see it embraced by those working to challenge digital exclusion.

"Expanding to include households in mid and later life, in both rural and urban areas, means we now have a clearer understanding of what people of all ages need to take part in today’s increasingly digital world – and the difficulties they face in doing so.”

ENDS

Notes for editors

Press release reference number: 25/94

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2025 QS World University Rankings – the ninth year running.

Loughborough is ranked 7th in The UK Complete University Guide 2026, 10th in the Guardian University League Table 2025 and 10th in the Times and Sunday Times Good University Guide 2025.

Loughborough was also named University of the Year for Sport in the Times and Sunday Times Good University Guide 2025 - the fourth time it has been awarded the prestigious title.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’, and in the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.

About the University of Liverpool

Founded in 1881 as the original ‘red brick’, the University of Liverpool is one of the UK’s leading research-intensive higher education institutions with an annual turnover of £675.1 million, including an annual research income of £160.6 million.

Consistently ranked in the top 200 universities worldwide, we are a member of the prestigious Russell Group of the UK’s leading research universities and have a global reach and influence that reflects our academic heritage as one of the country’s largest civic institutions.

The latest UK rankings of circa 130 institutions have placed the University of Liverpool at 23rd (Times and Sunday Times Good University Guide 2025), 27th (2025 Guardian University Guide), 25th (Daily Mail University Guide 2025) and 23rd (2026 Complete University Guide) nationally.

About Good Things Foundation

Good Things Foundation is the UK’s leading digital inclusion charity. We work to fix the digital divide at a hyperlocal level with our National Digital Inclusion Network - comprised of over 5,000 community partners providing a range of free digital inclusion support, such as:

  • The National Databank, providing free mobile connectivity data;
  • The National Device Bank, supplying free, refurbished devices to people in need;
  • and Learn My Way, our free flagship basic digital skills platform, which has supported thousands to get online.

We work in partnership with organisations such as Virgin Media O2, Vodafone, Accenture, and Nominet to deliver at scale, and advocate for digital inclusion to fix the digital divide - for good. 

Good Things Foundation believes everyone should have the confidence, skills, support and access to use digital technology, participate in society and benefit from the digital world, with an ambition to partner with 5000 UK communities and to support 1 million people by the end of 2025.

For more information on Good Things Foundation visit www.goodthingsfoundation.org

About the Nuffield Foundation

The Nuffield Foundation is an independent charitable trust with a mission to advance social well-being. It funds research that informs social policy, primarily in Education, Welfare, and Justice. The Nuffield Foundation is the founder and co-funder of the Nuffield Council on Bioethics, the Ada Lovelace Institute and the Nuffield Family Justice Observatory. The Foundation has funded this project, but the views expressed are those of the authors and not necessarily the Foundation.

Bluesky: @nuffieldfoundation.org LinkedIn: Nuffield Foundation Website: nuffieldfoundation.org

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